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Graphic Design 1 - 1st class

6h/w 15 weeks graphic design class

Xun Chi

on 3 September 2014

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Transcript of Graphic Design 1 - 1st class

What Graphic Designers do?
About this Class
3 major components
Elements and Principles of Graphic Design
Welcome to Graphic Design 1
concept development
effectiveness of conveyed meaning
participation and constructive use of studio time
What is the most important thing for a Graphic Designer?
a sketch book is required
20 rules about graphic design
assign influential designer project to each student
project: typographic self portrait
What is Graphic Design?
the definitions of Graphic Design
posters about what is graphic design
we live and breath in graphic design
what's the difference between art and design?
Desgin Process
5 distinct and equally important steps:
1. Define the Problem and Establish Your Objectives.
2. Do the Research
3. Develop Your Ideas by Brainstorming
4. Critiques and get feedback
5. Implement the final
Once given the assignment, you need to define your objectives. Carefully consider the following questions: What is the desired result, or goal of the project? What is the message? Who is it for? What format can best express the message?
It is impossible to solve a problem you don’t understand! Learn about the subject at hand. Look for parallels in other fields, subjects, time periods, and industries. The more information you collect from multiple sources, the more associations you can make between them.
Brainstorming is an idea-generating process based on free association that uses a written record of verbalized ideas. Start by making word lists of everything that relates to your subject. These lists can help you explore the trail of thoughts influenced by your research. Another effective brainstorming method is verbal diagramming or “thought mapping.” Place a key word in the middle of a piece of paper and branch out in all directions as you write down other ideas that are related to the initial word. This approach lets you picture the structure of your thinking.
When you feel you have enough material to work from, begin visualizing your ideas by making thumbnail sketches. A thumbnail is a small rough sketch of a preliminary design idea. Try to generate as many of these sketches as possible.
From the thumbnails you create, select at least three to develop into layout form. A layout is a full-size sketch of the design idea detailing its placement of type, images, and color. They are made to test whether the idea will work once it is drawn at full size. Layouts can be done with markers and a drawing pad, or on the computer.
Critiques are the best way to articulate your ideas to others and get immediate feedback. During the critique, the class analyzes the individual solutions and suggests ways to increase the visual and conceptual impact of each existing idea. Present multiple solutions during the layout stage because the strongest ideas will always surface. Take notes when your work is being critiqued and do not edit the responses, whether you agree with them or not.
Review your critique notes and reflect upon what was said. Ask yourself how you could combine, transform, or expand the layout that shows the most promise. Once you have determined a course of action, develop the idea into a comprehensive. A comprehensive, or comp, is the term used for the very detailed, polished representation of a finished design shown to the client for approval before print production. For class projects, the comp is the last stage of the design process.
Inexperienced design students often want to rush through the above steps—often jumping directly onto the computer. They do so at the expense of their creative possibilities. Care and attention to detail throughout each step of the design process is essential. If any steps are neglected, the final result will be lacking. Good design is developed through investigation, experimentation, creativity, hard work and a genuine curiosity on the part of the design student. It takes time, thought and reflection. With practice, the design process will become second nature—an essential part of how you approach problem solving.
text book
Why Bother with Such a Long Process When I Just Like to Make Things?
More than 1 unexcused absences will lower your grade one level, ex. A to B.
After the 4th absence you will be dropped from the class.
3 late arrivals to the class will constitute the equivalent of one absence.
A 15-minute delay is considered a late arrival.
A = Excellent
B = Very Good
C = Good/Average
D = Below Average, barely passing
F = Failing
Graphic Design, like many other spheres of activity, is experiencing profound changes.The graphic design community is responding to this new age of electronic circuitry by an involvement in media graphics, system design, and computer graphics.
The tools- as has happened so often in the past - are changing with the relentless advance of technology, but the essence of graphic design remains unchanged. That essence is to give order to information, form to ideas, and expression and feeling to artifices that document human experience. - Meggs A history of Graphic Design
research project: what is graphic design
reading: AIGA webpage
6 hours per week
Who: who is it for? the target audience
What: what is the message, the content. the budget
Where: format
When: due date
Why: intention
How: how to best express the message
See more details about homework in your google Doc
First project
Introduce yourself visually
Full transcript