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Retail Innovation Experience

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by

Sean Choo

on 2 August 2013

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Transcript of Retail Innovation Experience

SIGNS
Distinctive

Highly Visible

Prominent
ZONING
Promote Exposure
Influence Purchase Intent
Primary
Secondary
Tertiary
Exterior Signage
Experience Area
Experience Area
Experience Area
Reception Area
Accessory Display
Accessory Display
Product Range Display
FIXTURES
Simple
Consistent
Stylish
MATERIALS
New
+
Distinctive

Finishing


Safety
INTERACTION + EXPERIENCE
Hands-on for pleasurable end user experience
VISUAL COMMUNICATION
Digital
Non Digital
SEE
Unify Look & Feel
ZONING
Signage
Media
Reception
Entertainment
Zone
Experience Zone
Segmentation + Shelf Arrangement
Discussion Spot
EXPERIENCE
Position Hero Product l Hands - On Highlighted Product
UNDERSTAND
Discussion Spot For
Shoppers & Sellers
SEGMENTATION +
SHELF ARRANGEMENT
Product Comparison

Present Range of Shavers
ENTERTAINMENT ZONE
Enhance Interaction l Provide Pleasurable Experience
Wall Display Category Management
"Clear Branded", Guiding Shoppers on Shop Floor
Life Style Visual to Enhance Emotion
Product Positioning by series
Mirror with Brand Message to Allow Better Product Comparison
Product Experience
Spec Card - Information About Matching Product
Segmentation & Shelf Arrangement
Shelf Talker
OTHER FIXTURES
GARMENT CARE
PROMOTIONAL STRATEGIES

SLOGAN
STEP 1
STEP 3
STEP 2
"LOOK YOUR BEST"
STRATEGY
QR CODE
GOODIE BAGS
People
Promotion
Dress Code
Swam Message
Herd Behavior
Let Our Message Be Heard
SALON ACTIVATION
" More Style, Less Damage"
Loyalty Card + Pocket Mirror
Loyalty Card + Wallet Comb
Interactive
Standee
Digital - TV Integrated
Non-Digital
Point Of Sale Display
Styling Book
Styling Book + POS Display Offers " LOOK + FEEL" Experience
"DID YOU KNOW" to create awareness
Visual Communication to Provide Info
Application + Placement on a Salon Interior
Banner + Mirror Sticker Shelf Talker
Generate Stopping Power l Encourage Interactivity
Position HERO Product
Promote
Highlight Initiatives
Demonstrate Range of Products
Technical Illustration
Installation Manual
Colors + Material Selection
Treatments
Installation Processes
Events & Exhibitions
Hands-On Display Stand
Modular Display
Brand Identity
Newspaper Ad
The FUTURE of Retail Experience
Light Field Display
Holographic Display
What We "SEE"
What We "TOUCH"
What We "HEAR"
What We "SMELL"
What We "FEEL"
INSTALLATION + SECURITY
Every pro was once an amateur.
Every expert was once a beginner.
So dream big and start now!

THANKS FOR VIEWING
Full transcript