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Marketing Research

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by

Novi Eka Wulansari

on 28 May 2013

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Transcript of Marketing Research

of looking m re ways marketing research research PROCESS 1. Define the problem and goal 2. Develop research plan 3. Collect Information 4. Analyze information 5. Presenting Findings 6. Make decision smart solution statistics data management marketing business ethics lokasi fasilitas menu harga pelayanan menyediakan sarana yang BAIK mengelola dengan PROFESIONAL menyediakan produk yang KOMERSIL melakukan INOVASI BERKELANJUTAN MENJAGA HUBUNGAN dengan PELANGGAN n=97 descriptive statistics scale of data: nominal type of data: categorical sampling method: random sampling sampling tools: questionnaire dan interview TEAM WORK DREAM WORK makes the prezi by: NOVI EKA WULANSARI “There will always be a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed is to make the product or service available.”
-Peter Drucker- questionnaire by: 1. NILUH PUTU WIRYA sri utari
2. M. HABIBULLAH
3. NOVI YOLANDA nadapdap
4. MUTIA serena
5. NOVI EKA wulansari
6. HAFIZ ULYA
7. M. GARIBALDI mirza 1. MUTIA serena
2. NILUH PUTU WIRYA sri utari
3. NOVI YOLANDA nadapdap INTERVIEW 1. MUTIA serena
2. M. GARIBALDI mirza
3. NILUH PUTU WIRYA sri utari
4. NOVI EKA wulansari
5. NOVI YOLANDA nadapdap analysis by: photos by: HAFIZ ULYA interview by:
Full transcript