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OMG! Ice Cream...

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by

mastura hazizan

on 3 September 2013

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Transcript of OMG! Ice Cream...

Marketing Strategies
OMG! Ice Cream
Description
Opened at Pavillion KL on January 25th, 2013
First hi-tech Liquid Nitrogen Ice Cream in Asia
Excited to bring the guest the ability to custom made - mix & match your own ice cream and transform it from liquid to ice cream right in front of your eyes in just 60 seconds
Make everything on the spot so that the guest will get exactly what they want
Vission
&
Mission
INTRODUCTION
Advantages
Location
(outlet)
Nurmastura Hazizan
Nabilah Daud
Ameliyana Mohd Isa
Seri Dahlia Idrus
Nur Athirah Mohamed Noh

Mission
Reason (why LN2)
Advantages
Location
Marketing
strategies
1
2
3
4
5
Reason
&
Process
Creating exciting & enjoyable moments for our guests by offering high quality products with state of the art preparing methods
It's SUPER COLD! (-196°c)
The freezing process is so rapid because of the low temperature
Free from crystallization
Results in ultra-smooth
uber cool texture
super fine
Process
Vission
Simple, natural &
healthy
1st phase, they concentrate on fb and Pavi campaign
Launching 'csr' program with welfare centre to race a charity fund by liking in their fb, they will turn every like into a donation to benefit the welfare centre
Exhibition to promote this thing to Southeast Asia (make it trending)
Future Planning
For the first quater in this year, they plan to open at least two to three outlet (own or franchise)
Especially.....
Once everything is done then they will start to jump out to the neighbours country
INDONESIA
THAILAND
SINGAPORE
The first high-tech liquid nitrogen ice cream in Asia
The first and only brand who can prepare liquid nitrogen in the safest manner in Asia
The first to offer custom freeze ice cream in just 60 seconds!
The first to offer thousands varieties of ice cream flavors.
The first to create an impressive and entertaining ice cream making process
Customer can specify their ice cream sugar level
Less sweet
Moderately sweet
Very sweet

No 168, Jalan Bukit Bintang, Pavilion Kuala Lumpur, 55100 Kuala Lumpur, Malaysia.
hello@oohmygas.com
03-6242 5965
OMG Ooh My Gas LN2 Ice Cream
East
Malaysia
"
"if we are going to have a dessert, why not choose the best stuff"
Cutie
Sexy
Mr Jeffrey Ong
(Chief Executive Officer)
MGT 162
Full transcript