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Michael Evanson 16 June 2013
Transcript of Jinises
The expansion began
Building the servers and databases
We see how fast it's growing and say "hey this could actually be a business"
Computer and electronics enthusiasts
Helping people solve programming and hardware problems
Writing the code
Realized how hard this was actually going to be :-)
Word of mouth
Family and friends of people who knew about the site started to join
Hey have you
heard of Jinises?
Jinises is great!
WOW! I like it!
October 2011, the building begins....
They said "you should expand and make this a larger sharing site!"
The word spreads and membership started to grow
Jinises hires 2 people to enter content for the informational pages
Built more servers and databases to accommodate the increased traffic
We start looking for someone to partner with that could handle the business aspect as I concentrate on the technical side
In August of 2011
The site went live December 2011
Within 6 months there were over 300,000 members
Ratio of women to men
Members by age
Members by geographic region
Over 400,000 people polled
Movies and games
People, messaging, sharing, look and feel
The majority of people are messaging and sharing inside the instant messaging application
We need to find a way to encourage them to share more on their profile pages instead of in private.
Jinises believes we can take advantage of this private sharing by:
Showing ads that pertain to the conversation within individual threads with an algorithm that searches the text inside the thread and generates an appropriate ad pertaining to the conversation.
You can find this type of advertisement being done in Gmail.
A large number of people are using the news application.
Jinises would like to have our own staff of reporters reporting news from all over the world. Examples: Yahoo and Google news.
Jinises would also like to encourage news organizations to have pages for users to follow, for their popular news programs
The news sources are drawn from popular news channels such as The Wall Street Journal and MSNBC
With the high traffic volume of each application, the potential for advertisement revenue being generated is very attractive.
This could also be used as ad space to generate revenue
The education links seem to be a commonly used portion on the home page. Mainly by new users. I would attribute this to the established users saving the actual page and spot of interest.
Jinises would like to have our own staff of educators for courses in science and technology available to Jinises members and even non members at a later date for a fee.
Ad space would be available here as well
This application is used frequently by new and old members.
These ads will change depending on the content in the thread.
Google generates 96% of it's revenue from ads.
In 2010 95% of Facebook's revenue was generated from ads and in 2011 it dropped to 85%.
Long term goals
Jinises has audacious goals but achievable
Programmers are problem solvers
Jinises doesn't believe that this should only be limited to computer code.
In every industry there are problems that need to be solved and we believe we will be able to assist in solving those problems.
With that being said, Jinises will diversify very quickly into non-technical industries as well. Such as:
In diversifying initially our main focus will be on technological research and development
SixthSense is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.
The SixthSense prototype is comprised of a pocket projector, a mirror and a camera.The hardware components are coupled in a pendant like mobile wearable device.
The software program processes the video stream data captured by the camera and tracks the locations of the colored markers (visual tracking fiducials) at the tip of the user’s fingers using simple computer-vision techniques.
The projector projects visual information enabling surfaces, walls and physical objects around us to be used as interfaces; while the camera recognizes and tracks user's hand gestures and physical objects using computer-vision based techniques.
Like the Robotics & Mechanisms Laboratory at Virginia Tech is a facility for graduate and undergraduate robotics research and education with an emphasis on studying novel mobile robot locomotion strategies. The research interests are in the area of Robot Locomotion and Manipulation, Kinematics and Mechanisms, and Autonomous Systems.
Bio-Technology using crowd sourcing
Computers are terrible at solving visual puzzles but humans aren't. In fact we're great at it. Crowd sourcing takes advantage of millions of users brain power by turning complex biological problems like, protein puzzles, into a video game and allows them to try and solve it. Foldit is one example. Foldit gamers solved the riddle of the HIV enzyme within 3 weeks.
Since Jinises doesn't have the traffic volume of Google and Facebook yet, we believe that, initially, how we sale ad space will differ in order for us to make a profit without taking away from the user experience.
Reasons for advertising
Increasing the sales of the product or service
Creating and maintaining a brand identity or brand image
Communicating a change in the existing product line
Introduction of a new product or service
Increasing the buzz-value of the brand or the company
Companies that wish to maintain a brand identity and image
Companies communicating a change in existing products or services
Companies wishing to increase the buzz-value of the brand or company
Fortune 500 companies Such as:
There are hundreds of companies that wish to maintain there brand identity and image, communicate changes in existing product lines and want to increase the buzz-value of their brand or company and are willing to pay a premium price to reach millions of people.
According to Gaebler, an online resource for entrepreneurs, as of January 2012 the average cost of a standard 30-second television commercial, run all across the country, is about $350,000. This cost includes factors such as paying the director of the commercial, any actors involved in the project, and all associated crew members.
Bus advertising, including bus shelters and benches range from $1500 - $4500 per 4 week period
Billboard ads typically cost $2,500 for a single placement.
The advantage of advertising on Jinises
The ads will be seen by members from all over the world
They will run 24 hours a day
Being associated with a charitable company like Jinises
We estimate that with 43 companies paying for advertisement space on Jinises at $4,500 per week that it would generate $10,000,000 per year
Short term goals
Jinises's short term goals are to build a larger member base by:
Beginning an aggressive marketing campaign
Our strategy is to initially focus on college age students and working class individuals between the ages of 16 and 30 that want a forum to voice their opinions and share their content. Although this is our main focus the site will be open for anyone to join. We’d like to first start out by posting fliers and sponsoring local events focusing the attention on how Jinises is dedicated to educating children mainly from impoverished communities. The fliers will be posted on walls in as many cities as possible with a population of 100,000 thousand or more. The events will take place in major cities around the world and the local radio and television stations will be made aware of the events and the reason for the event. The events will be recorded by attendees and posted on YouTube and other media outlets as well as live streaming for people not able to attend the events. Having some of these events go viral will help tremendously with the marketing of the site. We’d also like to put ads in local newspapers for those that still get their news from the printed press.
We believe that we can reach between 5 to 10 millions members by the beginning of 2014.
We feel that with this technique we can make a substantial profit by allowing small businesses the opportunity to advertise very inexpensively with no contract. We have developed an application that will allow anyone to create an ad quickly and pay for the number of days they want that advertisement to run.
5479 companies * $5 a day = $10,000,000 annually