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Transcript of Weight Watchers
: Jean Nidetch founder
: First established Weight
Idea of providing diet food
Serves in 30 countries
Hierarchy of Goals
"Be the leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestlye."
"Help people reach and maintain a healthy weight and bring health through tasty, nutricious and afforable food."
Improve marketing campaign
adding men to the customer segment, obesity rates, adding new products to satisfy customer needs
Millennial demographic, mobile applications, wearable technology
: Technological resouces
: Strong Brand Name, Reputation
: Improve consumer insights and application of technology
: "Points Plus" Program
: Differentiation and focus strategy
: Partnering with corporate accounts
: Expanding markets globally
Follow up-coming fitness trends in the industry
Progress to mobile applications and wearable technology
Reduce cost of memberships and monthly fees
Continue to expand globally
By: Victoria Richards & Nicole Williams
Threat of new entrants
Bargaining Power of Buyers
Weight Watchers Industry Median
Current Ratio 1.13 1.31
Inventory Turnover 40.37 18.94
Price-earnings ratio 12.37 19.66
Return on assets 6.75% 11.75%
Net profit margin 6.67% 5.73%
Net Profit Margin
Annual Sales Comparison