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Weight Watchers

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by

Victoria Richards

on 5 May 2015

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Transcript of Weight Watchers

History
1961
: Jean Nidetch founder
1963
: First established Weight
Watchers Organization
1965:
Idea of providing diet food
Serves in 30 countries

Hierarchy of Goals
Vision Statement:
"Be the leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestlye."

Mission Statement:
"Help people reach and maintain a healthy weight and bring health through tasty, nutricious and afforable food."

Strategic Objectives:

Improve marketing campaign
Increase brand
External Envirnoment
Opportunities:
adding men to the customer segment, obesity rates, adding new products to satisfy customer needs

Threats:
Millennial demographic, mobile applications, wearable technology


Competitive Environment
Major Competitors:
JennyCraig
Ediets.com
NutriSystem
Internal Environment
Resources
Tangible
: Technological resouces
Intangible
: Strong Brand Name, Reputation
Organizational Capabilites
: Improve consumer insights and application of technology
Competitive Advantages
: "Points Plus" Program
Company Strategies
Business Level
: Differentiation and focus strategy
Corporate Level
: Partnering with corporate accounts
International
: Expanding markets globally
Turnaround Strategy
Recommendations
Follow up-coming fitness trends in the industry
Progress to mobile applications and wearable technology
Reduce cost of memberships and monthly fees
Continue to expand globally
The End
By: Victoria Richards & Nicole Williams
Fragmented Industry
Threat of new entrants
Bargaining Power of Buyers
Weight Watchers Industry Median
Current Ratio 1.13 1.31
Inventory Turnover 40.37 18.94
Price-earnings ratio 12.37 19.66
Return on assets 6.75% 11.75%
Net profit margin 6.67% 5.73%


Net Profit Margin
Annual Sales Comparison
Porter's Forces
Full transcript