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fyi.Neath 'Sales Writing' & 'The Web'.
Transcript of fyi.Neath 'Sales Writing' & 'The Web'.
Profile your 'Target Audience'.
Anticipate their 'Problems'.
Identify the 'groups of words' they Google.
Analyse competitor sites that are on the first page for your desired (& shortlisted) terms.
Getting top of Google
R.A.T.S. instead of S.T.A.R.
Address the onlooker 'you' & 'you're'.
Less 'We', 'Me', 'I'.
Inject a little personality
Be it Web or Print,
writing Marketing Material is a different skill.
'Sales Writing' & 'The Web'.
Steve Walters - Web & Marketing Consultant
Small Business Helper www.smehelper.com
Climbing Natural Listings
Keywords & phrases inside of...
Bold & Italics
Imagery (Captions, etc)
Visuals & Layout
Cut to the Chase.
Make it easy for them to contact / order.