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Berklee College of Music case study

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by

Nicole La Hoz

on 29 November 2013

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Transcript of Berklee College of Music case study

alumni & students
the basics
Private
~4,000 students
Fenway area
68 years old
Mingus the Cat
Red & gray
270 Grammys came from Berklee
No. 1 music school in the world, according to the Hollywood Reporter
Alumni/students also include:
Rivers Cuomo of Weezer
Passion Pit
Gavin DeGraw
Melissa Etheridge
Karmin
Joey Kramer and Brad Whitford of Aerosmith
John Mayer
Trey Parker
Most popular, Quincy Jones
Co-curriculars
No Greek life or athletics
448 student ensembles
Two student record labels
Five Internet radio channels
1,000 student concerts per year
Five performance venues and 306 practice rooms
80 student clubs through Student Activities Center

Housing
82.9 percent live off campus
17.1 live on campus
Four residence halls
Off-Campus Student Services
student life
the history: from schillinger to berklee
Founded in 1945 by Lawrence Berk
Schillinger House --> Berklee School in 1954
Berklee School --> Berklee College in 1970
Lee Berk served as president from 1979-2004
Hip-hop included in curriculum in 1999
Berklee Online launched 2002
Roger Brown named third president in 2004
The mandolin and banjo are accepted as principal instruments in 2006
Valencia, Spain campus opens in 2011
By Nicole La Hoz
berklee's purpose
Berklee attracts the most
creative
music students in the world who know that no other music college or institution offers such a rich
diversity
of
people, music, and programs
. They come here to discover their true music calling; pushing themselves past their own expectations and into the forefront of every aspect of the
global music community
- Berklee Core Message

"My father was a jazz musician, all of the faculty were jazz players, but the idea was to avoid the pitfall of becoming a conservatory of jazz. The idea was to enable people ... to be able to make a living in the modern music of the day whatever it might be." - Lee Berk

"The mission of Berklee College of Music is to
educate
,
train
, and
develop
students to excel in music as a career...Developing the musicianship of all our students is the foundation of our curriculum." - Berklee mission and philosophy
Eight objectives:
Define and refine talents of students and prepare them for careers in music
Coherent liberal arts curriculum
Encourage students to apply music to enrich society
Cultivate supportive learning environment by offering a range of services and activities to support the needs of the student musicians
Encouraging prodevo
Provide environment with valued members of community
Ethical and integral relationships
Retain leadership position in music education
Core curriculum
governing and organizational systems
Board of Trustees; chair Jeff Shames
President's Office
Chief of Staff
Vice President of Global Initiatives
Senior Vice President of Academic Affairs/Provost
Vice President of External Affairs
Senior Vice President of Institutional Advancement
Vice President of Online Learning and Continuing Education
Senior Vice President of Administration and Finance
Vice President of Student Affairs
Associate Dean of Students
Associate Dean of Students
Senior Vice President of Innovation Strategy and Technology
Vice President of Enrollment
co$t
2013-2014: room and board
$17,200
2013-2014: average cost of tuition and fees
$37,586
72 percent students receive financial support
2012 endowment
$243,718,071
$28.5 million
in merit-based scholarship funds
academics
Average class size: 11
13:1 student:faculty ratio
Retention rate is 81.8 percent
Graduation rate is 44 percent

School broken up into: music technology, professional education, professional performance, professional writing
12 majors: composition, contemporary writing and production, electronic production and design, film scoring, jazz composition, music business/management, music education, music production and engineering, music therapy, performance, professional music, songwriting
Core curriculum: courses in harmony (contemporary pop, jazz and other styles), ear training, arranging, music technology and private instruction
Offers a bachelor of music degree AND professional diploma
Valencia campus: master's in contemporary performance careers; music technology innovation; scoring for film, tv and video games; global entertainment and music business
15-minute audition & interview
"Because we take a holistic approach in our evaluation process, each component of the audition helps the audition team assess your
overall abilities
as a musician and your
potential
for success at the college level."

applicants
Initiated presidential and Africa scholars programs to give full-tirde scholarships to musicians around the world
New advising program
Launched Giant Steps
More selective admissions
35 percent admitted
4,049 full-time undergraduates, 398 part-time & 74 full-time graduates in Valencia; 24,427 students Berklee Online
70 percent male; 30 percent female
28 percent international students
9 percent African American; 12 percent Hispanic
Full transcript