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Coco Chanel

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Katherine Glendinning

on 4 June 2013

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Transcript of Coco Chanel

The Start of Modern Fashion Coco Chanel Beginning the Company Gabrielle adopted the name "Coco" when she performed in night clubs in Vichy and Moulins where she became known for singing the song "Qui qu'a vu Coco" a French word meaning "Who has seen Coco?" Chanel's Fame and Popularity Marilyn Monroe:

Marilyn Monroe was an avid fan of Chanel's fashions and her perfume. In a 1954 interview, she gave the famous quote, “What do I wear in bed? Why, Chanel No. 5, of course” Chanel in World War 2 Chanel also had a perfume company on the side of her clothing business which was known as "Parfums Chanel".

In this company, she developed her famous perfume, Chanel No. 5.

Her business was created with the help of the Wertheimer's, a Jewish family of perfumers.

Russian-French chemist and perfumer Ernest Beaux and came up with the scent Chanel No. 5

The Wertheimer's took 70% of the company and the marketer/distributer of the perfume, Théophile Bader, received 20%
Chanel was furious that she ended up with only 10% of her company.

Because she was Aryan, Chanel took advantage of the Nazi's cruelty and had the Wertheimer's arrested so that she could reclaim her company. Chanel in a Man Dominated World Gabrielle "Coco" Bonheur Chanel: Early Years 1883-1909 Born in 1883 in Saumur, France to Jeanne Devolle and Albert Chanel.

Gabrielle was raised in orphanages when her father sent his children away.

Learned to sew at a young age.

Five siblings: Julie, Alphonse, Antoinette, Lucien, and Augustin. Eugénie"Jeanne" Devolle:

Gabrielle's birth mother.

she Worked in poor house for most of her life.

Died of tuberculosis when Coco was only twelve. Albert Chanel:

Gabrielle's birth father.

He was Street vendor who peddled undergarments and work attire.

After the death of Jeanne Devolle, he sent his two sons out to work as farm laborers and his three daughters to the Corrèze, in central France, to The Convent of Aubazine. Coco was sent away to live in The Convent of Aubazine in Correze, France.

It was at this orphanage that Coco originally learned to sew.

When she turned 18, Coco moved into a boarding house. Coco's style was greatly inspired by the men in her life.

When she was 23, Coco became involved with a rich ex-military officer: Etienne Barson.

After three years of living in Barson's chateau, Coco met Etienne's friend, Arthur Edward, the owner of a major industrial textile company and her boyfriend of nine years.

These men were inspired and financed her early shops, and their high social status increased Coco's popularity. Coco's first shop was a 'millinery' or hat shop which opened in Paris in 1909 Chanel's Style:

Coco wanted to free the modern woman from restricting, corseted clothes.

She designed practical clothing because women needed to work in factories while men were fighting in World War I.

Became known as the "Little Boy Look". Chanel also had a serious affair with Nazi officer Hans Gunther Von Dincklage, much to the dismay of her fans. She was exiled from France and hid in Switzerland until 1954. During this scandal, Coco attempted to make up for her transgression by going on a peace mission to see Winston Churchill. She was sent by Charles Roux. Costume Designing:

As Chanel's popularity grew, she was hired to design costumes for film and theater.

La Regle de Jeu (1939)
Antigone (1923)
Oedipus Rex (1957) Coco was the first to break the rules and be a major influence in the fashion world dominated by men. In the 1920's women had to wear corsets and restricting under garments to accentuate their natural curves. Coco found inspiration in men's clothing like shirts, pajamas and other pieces of attire. She incorporated these designs into her luxury style and a new age of women clothing. Chanel's designs were simple and elegant. She freed women of corsets and this revolution created a new perspective and mentality. Vintage Chanel Ads
(1950's): Modern Chanel Ads: Keira Knighly and Brad Pitt Other famous people wearing Chanel: Audrey Hepburn Anne Hathaway Grace Kelly Kerry Washington By: Katherine Glendinning & Hannah Parks Saumur, France Jeanne Devolle: Albert Chanel: Convent of Aubazine Coco's First Hat Shop: Pierre Wertheimer Etienne Barson: Arthur Edward The Corset: To..... The "ComfortableLittle Boy Look" Théophile Bader Hans Gunther Von Dincklage Chanel's Suit: Chanel's Suit: Chanel's Suit: Winston Churchill: Charles Roux: Marilyn Monroe: Marilyn Monroe: Sunday January 10, 1971 Enjoy the Designs! Late Years of Coco: Her last collection was not popular with the Parisians because of her relationship with the Nazis.

Americans loved the collection and became forever customers.

In 1971 Coco was 87 years old when she passed away.

On Sunday January 10, 1971 Coco took a long drive and retired to bed early never to wake again. Coco's Funeral: Coco's Funeral: Coco's Funeral: The End! Coco Chanel named her perfume
Chanel No. 5 because a fortune teller told her her lucky number was 5 and it was the fifth scent she smelled. FUN FACT: FUN FACT: Coco Chanel started the trend of tanning when she got a bad sunburn while visiting the French Riviera. NOW Chanel's Spring/Summer 2013 collection Jackie Kennedy
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