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Cronkite Rx

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by

Fran Matera

on 3 November 2016

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Transcript of Cronkite Rx

Hooked Rx

Prescription Opioid Abuse
12th
Arizona youth
Caitlin Bohrer
Tynymgul Eshieva
CariAnn Hunt
Miranda Reddy
Alex Stevenson

Target Audience
Each day
46 people die
nationally
Each day
1 Arizonan dies

249 million prescriptions for painkillers
1 pill bottle for every adult

Awareness
Brand
Documentary Promotion

Advocacy
ASU channels
Provide sharable resources
Social influencers

Action
Social Campaign
$699 million

10th in the nation
Initial logos
From Prescription to Addiction

Inform and educate Arizona public

Encourage action among ASU community
Survey
A
wareness


A
dvocacy


A
ction
Evaluation
Final name
Goal 1
Goal 2
Strengths
Weaknesses
Opportunities
Threats
Timely
Media coverage
Established
support
Cluttered market
Inadequate training
Limited time
Media interest
Widespread potential
audience

Limited perception of problem
Making our
voices heard
Full transcript