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Western and Eastern Ideals of Beauty

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Maraiah Alexandra Hartweg

on 6 December 2013

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Transcript of Western and Eastern Ideals of Beauty

Eastern and Western Ideals of Female Beauty
Modeling our ideals of beauty according to the 'Other'
'Easterners' value physical attributes of 'Westerners' as their 'ideals of beauty' and vice versa
Sources
Spade, Joan Z; Valentine, Catherine (Kay) G (2010).
The Kaleidoscope of Gender: Prisms, Patterns and Possibilities (Third ed.
). SAGE Publications, Inc. Web. Retrieved 04.12.2013.
Banerjee, S. C., Campo, S., & Greene, K. (2008).
Fact or wishful thinking? Biased expectations in 'I think I look better when I'm tanned.
American Journal of Health Behavior, 32(3), 243-252. Web. Retrieved 04.12.2013.
http://comminfo.rutgers.edu/~kgreene/research/pdf/BanerjeeCampoGreene2008AJHB.pdf
From Wikipeadia
Verma, Harsh (2011).
Skin 'fairness'-Culturally Embedded Meaning and Branding Implications.
Global Business Review 12 (2): 193–211. Web. Retrieved 04.12.2013.
"
Skin Deep: Dying to be White
". CNN. 05-15-2002. Web. Retrieved 04.12.2013.
Hunter, Margaret (2007).
The Persistent Problem of Colorism: Skin Tone, Status, and Inequality
. Sociology Compass volume 1: 237–254. Web. Retrieved 04.12.2013.
Koskoff, Sharon (2007).
Art Deco of the Palm Beaches
. Chicago: Arcadia Publishing. p. 2. Web. Retrieved 04.12.2013.
Kruszelnicki, Karl.
Skin Colour 1
. ABC Science. Australian Broadcasting Commission. Web. Retrieved 04.12.2013.
Content
What is beauty?
Modeling our ideals of beauty according to the 'Other'
- What are the ideals in the East?
- What are the ideals in the West?
Conclusion
References
Conclusion
Contrary to what we have learned...
What are the ideals in the East?
white, rosy, fair skin
esp. prevalent in Asia and Africa
What are the ideals in the West?
Shift the standards of beauty in the 20th Century, in Western society - prefer a
darker, tanned complexion.
Maraiah Hartweg
What is Beauty?
"The feminine beauty ideal – the socially constructed notion that physical attractiveness is one of women’s most important assets, and something all women should strive to achieve and maintain (Spade et al, P. 1).”
'
Ideal Beauty
' = set of characteristics that are valued, which
define
perfection; relative to one's culture & environment.
In
Asia
, long history of l
ight
skin (
aristocrats, rich enough to stay indoors
) vs.
dark
skin (
working class, had to go out in sun to work
)
Big business in Asia, abundance of whitening cosmetics
Globalization = obsession becomes more prevalent
But...
In recent years, campaigns against the bias of dark skin have been established.
'
Dark is Beautiful'
campaign in India in 2009

In the Philippines...
Many people in poorer countries such as in the Philippines, strive for the good life, affluence and
white skin
that EU and the US depict.

Filipinos internalize colonial values and admire American (& European) culture and white skin.
Tanned skin is associated with being:
Healthy
Young
Fashionable
Luxurious/rich
Contrary to the East,
having
'pale skin'
is associated with
working indoor office jobs
, while
darker skin
is associated with having
leisure time and being wealthy
enough to go on holiday.

However, it is
not
desired to be black, only 'tanned'
Despite...
In spite of the fact that skin cancer/melanoma is the
fastest growing
type of cancer in America (
1000% in the last 50 years)
, a "preference for tanned skin and desirable ideal for beauty" prevails (Banerjee, S. C. et al).

Tan skin =youth, health, beauty and attractiveness towards opposite sex
Full transcript