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TOMS Company Profile
Transcript of TOMS Company Profile
Blake Mycoskie thought he was on a work-free vacation in Argentina in 2006. However, after seeing countless, poverty-stricken children without shoes, Blake imagined an inspired method to help the them. Creating a for-profit business that utilized the traditional Argentine alpargata shoe was the seemingly unlikely response.
THE TOMS STORY
Blake’s revolutionary idea was to match every pair of purchased TOMS, which stands for ‘Tomorrow's Shoes,’ with a new pair given to a child in need. The idea is known as
SHOES FOR TOMORROW
Throughout its first business year, TOMS, located in Santa Monica, California, sold about 10,000 pairs of shoes. Blake and his family traveled back to Argentina at the end of the year to give shoes to all of the children there. In October 2011, TOMS achieved a giant victory. It gave away its
two millionth pair of shoes.
Blake Mycoskie, owner and founder of Toms
TOMS partners with other humanitarian and health organizations. The organizations:
TOMS gave over 2,000,000 new pairs of shoes to children in 51 countries
Along with traditional Argentine alpargata-inspired
Toms offers numerous other styles.
are designed for both men and women. The
for women are also available. TOMS has a children's line featuring
styles. All shoes come in a wide range of colors, prints and fabrics. The different fabrics include sequins, wool, corduroy, tweed, canvas, vegan materials and suede.
Currently, TOMS, founded in 2006, is a relatively small company. The company staffs about 150 people.
TOMS is looking to hire new team members and hoping to expand
Annual sales estimated at
3025 Olympic Blvd.
Santa Monica, CA 90404
TOMS' sunglasses line offers a large selection of sunglasses for men and women. There is also a polarized option. After TOMS launched this new line of One for One products, the company transformed from solely a shoe company.
The TOMS website, www.toms.com, carries T-shirts, hats and accessories that are also matched with a new pair of shoes given to a child in need.
1,885,870 likes on its Facebook page
1,982,752 followers on its Twitter account
Founder Blake Mycoskie has 46,463 Twitter followers
ONE FOR ONE.
Find communities that would benefit from donations
Ensure the shoes will fit the children
Work to continue giving the same children shoes as they grow
Provide beneficial feedback.