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AirBnB Business Canvas

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by

Fernanda Lopez

on 4 May 2017

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Transcript of AirBnB Business Canvas

Fernanda López
Etwaldo Hernández
Larissa Gutiérrez
Ornella Fanais

CLIENTS
Estructura de costos
For what value is each Customer Segment truly willing to pay?
1. Commission from renters
2. Commission from the home owners.
3% host service fee
guest fee ranges from 6-12%
Revenue Systems
Cost structure
Office
Rentals

Salaries
Web maintenance
target market
relationships with the clients
distribution and comunication channels
web page/mobile app
Social Networks
Anywhere
next big step: dynamic pricing
Founded in 2008
16 offices worldwide
Present in more than 190 countries
More than one million options!
2014: Valued in 10 billion dollars
Value proposal
Economic Level
-Medium/High
"Anyone can meet the world"
key resources
Key activities
trust
Key allies
SUPERHOST
3%
Technology
Brand
Bank Account
Contracts
Web Page
and App
Data Base
Site maintenance
Client Service 24/7
Security
Marketing
System Design
Interaction
Hosts
Photographers
Investors
Lloyd's London
Google Maps
Global MKt
It's an experience
Different
alternative
"Travelling as a local"
6%-12%
Comissions
Investors
#6 in "Worlds Most Innovative Companies"
VALUE canvas PROPOSITION
VALUE PROPOSITION
+
+
Personalized attention to clients, Space Availability, Security, Trust, Low prices and a new way of travelling
Full transcript