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Counterfeit Goods

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Jenny Luu

on 24 February 2011

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Transcript of Counterfeit Goods

For The Business of Fashion DESN 1850
Instructor: Joann Jack Present to YOU by: What are counterfeit goods? Counterfeit goods are inferior imitations passed of as the genuine article. Luxury goods and designer brand are the chief objects of counterfeiters. The sale of counterfeit goods at a very cheap prices. Four Levels a. Counterfeit Product:
100% copy and deceive consumers. b. Pirated Product: Copy with the knowledge that consumer will know it’s fake. d. Custom-made Product: Replica the branded products made by who may have some connection with the brand. Loss in sales
(2004) $450 billion industry
(2010) $600 billion industry Why does it happen? Unthreatening legal penalties. Increase in influence and prevalence of organized crime and terrorists involved. Companies have taken it un-seriously for past several years. Other types of counterfeit goods:
Out of $600 Billion dollars, only $12 billion is reported to be related to the apparel and footwear industry. What is the remaining $588 billion? Black Market The black market goods are not cheap rip-offs, rather they cannot be distinguished from the real ones. They are being made by the same manufacturers that make the real ones, but who are selling some goods to the black market. Grey Market The gray market, while not illegal like the black market, involves the sale of goods through means other than what was intended or approved by the original maker of a product. Gray market goods are those that were not intended for sale in the country in which they are being sold. How brands protect themselves: Laws enforced ex. Stop Counterfeiting for Manufactured Goods Act Discussion 3:
In this industry, what do you think is the most difficult detail for counterfeiters to copy? Discussion 2) Although there are laws passed and enforced, as well other legal services, why would it difficult to capture a counterfeiter? Textile, fabrics and material. $12 billion is related to the apparel and footwear industry Growth in advancement and availability of technology. Effects on Legitimate Brands: Private investigative services
Increased globalization in world trade C unterfeit Goods Manufacturers isolated, International treaties and laws,
investigation is expensive, etc. c. Imitation Product: Similar in substance, name, design, form, meaning. Pattern and cutting Thank Very Much For Your Attentions !
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