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Mass Media and Its Influence On Society
Transcript of Mass Media and Its Influence On Society
How does mass media influence young people?
News and current affairs
The power of advertising: a threat to way to live
The average British viewer is now exposed to 48 TV commercials a day. Recent studies showed that around a third of Australian TV time is now taken up by commercials. In the US the figures is closer to 40%.
Advertising runs counter to all these ideas and thereby stifles our imagination. It keeps us hooked on a cycle of borrow and spend, with fiscal policies dependent on mountains of debt. And it sustains the idea that human progress is measured purely by our ability to acquire as many consumer goods as possible.
5 companies own 95% of all the media that we get every day.
A common person in the city usually wakes up checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, tv, friends, family, financial reports, etc.
Effects of violence in the Media
In the past years there have been some cases of kids carrying a gun at school and even hurting others with it. Those kids have been linked to excessive use of violent video games and war images.
The media has a huge impact on society and also in public opinion. They can shape the public opinion in different ways depending of what is the objective.
How media influence public opinion
Advertisements share one basic value system. The moral of the thousands of different stories they tell is that the only way to secure pleasure, popularity, security, happiness or fulfillment is through buying more; more consumption - regardless of how much we already have.
The promise of advertising sometimes can be empty.
Thank you for attention!
An Essay on the Role of Media, A. PUSHPARAJ
The power of advertising: a threat to our way of life, JUSTIN LEWIS 18 June 2011
http://topinfopost.com/2013/05/13/mass-media-and-its-influence-on-society, Mass Media Influence