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FASHION CONSULTANCY

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by

sherry zhang

on 14 January 2015

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Transcript of FASHION CONSULTANCY

FASHION CONSULTANCY
WHO ARE WE?
As a starting point we decided, as a team, that it will be best to assign roles to enable us to work effectively.
COMPANY PROFILE
Further research...
We also looked at secondary research and other exhibitions that were being showcased for us to visit.
London - shop windows, exhibitions and general architecture.
Leicester- shop windows and general design.
WGSN and Promostyl
Other pop-up shops stands, and consultancy companies which offer similar services to Black Canvas .
London Inspiration...
Harrods
N.O.I.S.E exhibition
Wool exhibition
Show Studio
London College of Fashion
V&A
Pop-up shops
MOOD
Manager
Assistant Manager
Marketing Assistant
Creative Assistant
Finance Assistant
Andi Bremner
Tejal Odedra
Jemma Maloney
Amy Hubbard
Sherry Zhang
Mannie Fu
“Our Mission statement: 'To ensure“ we aid our cli
e
nts by providing the correct resources in order for them to develop in the fashion industry and maximise their potential.
Ethos
'To provide companies and individual projects with a service that is personalised, creative and simple'
Our clients
University of Northampton
To inspire change
Graduate Fashion Week
Aims to launch careers and allows students opportunities to network with industry professionals.
Competitor Analysis
The University of Northampton has many competitors.

We thought it would be appropriate to look at six key competitors in detail.
SWOT
Strengths
Weaknesses
Opportunities
Threats
Stakeholder Analysis
Students
University of Northampton
- Jo Harris
- Julie King
Graduate Fashion Week
Potential students and employers
The Theme
TECHNOLOGY
The Final Idea
The Concept
The stand - Overview
The layout
Analysis
Other Competitors
Bath Spa University
Birmingham City University
Nottingham Trend University
London College of Fashion
Instituto Marangoni
Manchester School of Art
Fast fashion
Cheaper fashion -
super market
Creative designers
The decline retailers
Globalisation
Use of technoloy
High failure of designers
Rising cost of production
Ethical considerations
New industrial theme
Technology
- 3D printing/cutting
- Spray on clothing
- LED in clothing
Creativity
Communication
Commercial Awareness
Confidence
1
2
3
4
5
6
7
1
The Polaroid

The Music
Marketing
Social Media
Blog
Gift Bags
Booklet Design
Postcard Design
Photography
Finance
Stand Budget Plan
Marketing Budget Plan
Final Budget Plan
Ideal Stand Budget Plan
Thank you for listening!
Any questions?
Pictures from Leicester
WGSN
Neon lights for University's logo
Look inside boxes
A memory stick
Sweets with the University logo on
2 different postcards for designers
A University of Northampton pen

Promostyl
Harvey
Nichols
Harrods
Harvey
Nichols
N.O.I.S.E exhibition
Wool
Exhibition
Show
Studio
London
College
of
Fashion
V&A
BOARDS
1
2
3
4
5
6
7
Props
4 Mannequins
4 Tables - zone 7
2 Brochure holders
Plastic white chairs & a ladder(ideally)
Samsung tablets & tablet holders
3 Vintage style squirrel cage light bulb
Speakers
Portfolio shelving
Wooden crates
Full transcript