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An evaluation on our documentary "generation alcohol"

sammy ryder

on 30 April 2010

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Transcript of PREZI COPY

G324 Advanced production Evaluation 1.  In what ways does your media product USE, DEVELOP or CHALLENGE forms and conventions of existing media products?
Idents are typical conventions of documentaries as well as other programmes as it makes the audience aware of the brand in which a programme is being promoted by.
We used an ident at the start of our documentary so that our audience was aware of the channel 4 brand that our documentary is being broadcast on..
Existing Media product
Our Media product
Different channel
We thought Channel 4 would be the ideal channel to broadcast our documentary as it is already known for showing programmes aimed at teens such as shameless and skins which also target our core demographic Whilst looking at similar media products we saw that a typical convention of a documentary was to make it observational on of the key categories of a documentary. Most documentaries start this way to set the mise en scene and to instantly highlight certain arguments. This is what we wanted to chieve and although the presenter is not present we used a voice over like similar documentaries to guide the audience through the narrative by exposing the problems and arguments that our documentary will highlight and discuss throughout. We wanted to use this technique and create a fly on the wall effect by filming a number of local shops to highlight one argument about alcohol prices
On screen presenter? After looking at existing media products and documentaries we thought that an on screen presenter was more effective at guiding the narrative and is a typical convention of exisiting documentarys as is seem effect in giving a more dominant presence that may represent the audiences ideologies. As our audience is 16+ and I the presenter am 18 years old the audience can relate more to the documentary and my ideologies therefore allowing me to represent the audience giving them a voice.
Mise en scene Mise en scene is also important in a documentary and can highlight certain issues. We chose to introduce our presenter in a park which is subject to under age drinking as our first argument highlights how alcohol is easily accessible to underage drinkers.
Interveiws Why? To explore different arguments it was vital that we have different oppinions in our documentary. To do this we set up interveiws with a range of people from 18 year olds to parents of teenagers. interveiwed both males and females to give our documentary a bigger range of opinions and represents the ideolagies of a range of people therefore branching out to a broader audience that includes a range of gender and ages
On screen presenter Having the presenter on screen during interviews also seemed a typical convention of a documentary as it shows interaction with the presenter who is representing the non biased opinion of the audience. Again giving our audience a voice and finding the answers to their questions. It also shows the presenters journey through the documentary as our audience is finding things out when we do making our documentary seem reliable.
Observational Mode We thought that the observational mode was the best to use in our documentary as it emphasises the issues raised in our documentary such as filming a group of teenagers drinking on a Friday night to emphasise the amount of drinks 18 year old consume on night out. Filming the teenager drinking in a social setting with freinds adds realism
to our documentary and we used this shot to emphesise the attitudes towards alcohol units and their laid back attitudes towards the dangers. One of are opening shots to
introduce our arguement about cheap
alcohol prices. Intertextuality On an existing media product we though it was effective when intertextuality was used to show the audience the presenters findings.
we used this convention in our documentary Also emphasises an argument/
Finds a new one allowing the narrative
to flow more easily 2. How effective is the combination of your main product and ancillary texts?
The combination of our ancillary texts and our main product were effective as we created a brand identity by including images from our documentary in our ancillary products which consisted of a newspaper advert in the Times newspaper and a double page spread in the TV listing magazine “what's on tv”. We felt these would be ideal institutions to feature our product in as they work well with channel 4 in which our documentary is broadcast as they are all national therefore our product is being advertised to the whole of the UK.
We used the Channel 4 logo throughout to highlight the institution that will boradcast our documentary
The combination of our ancillary products and main products are also effective as we used institutions that work alons side each other as they are all national institutions there for available to the whole of the uk.
We felt channel 4 would be the most ideal institution to broadcast our documentary as it is a popular channel that explore the same genres and representations as our documentary does such as teen culture. Sponsor By using the same imagery/ still images and quotes of what is featured in our documentary it gives our audience expectations of what will be explored in our documentary.
Institutions Our documentary Our documentary Audience We created audience through the use of imagery and choice of wording. As our ancillaries our advertising our documentary and making people want to watch it. It was important to target our audience in both ancillaries. We did this by showing images of two 15 year old boys who we interveiw in our documentary so that our target audience of 16+ can relate to.
Audience is also created by the use of quotes as we highlight certain arguments within our documentary such as “ is skins at fault? “ Skins contains many connotations such as teenage binge drinking, drugs, sex and today's teenage generation in general. This almost defines our target audience as we talk about some of those issues in our main product. Skins is popular on channel 4 for teens as well as many other programmes such as miss fits, shameless and gless who all focus on representing teen culture. Talking about skins in our documentary and boradcasting our own documentary on channel 4 allready creates an audience consisting of the teenagers or whoever is allready interested in teen culture and a veiwer of the channel 4 The fact that our title is GENERATION
ALCOHOL and are slogan is do todays teens know
their units also connotes the genre and audience of
our documentary. Genre The genre of our documentary is teen and recklessness. Other teen drama's on channel 4 such as Skins, shamelss and missfit are also popular shows viewed by teenagers and it have the same genre and ideologies as our documentary has therefore our audience has a foreknowledge about what genre our documentary will be as we use skins as an example of teenage binge drinking and argue as to whether teenagers want to copy their behaviour.
We also use the title “generation Alcohol” which also connotes that our documentary will be about alcohol and a certain generation which is then explained in our slogan “do today's teens know their units?” This is also suggested in the images of alcohol which is accompied with cards suggesting drinking games which highlights straight away that today's teenagers don’t take alcohol seriously.
Our audience of audience of 16+ can relate to skins characters and ideoalgies and teenage culture represented in the programme therefor will be able to the issues raised in our documentary/ However it may also interest the older generation and parents as they are concerned about the new binge drinking culture and would be interested in the facts and could join in with the argument as many did when skins was first broacast.
Brand Identity We made Generation alcohol a brand by consistently using the same slogan in both ancillary products which is “do you know your units?” similar to the other slogan in the tv lsitings magazine which was in the form of a rhetorical question "do todays teens know their units?" This directs the argument at the audience and makes them want to find out the answer in which we attempt to in our documentary
Shots of scenes such as shop windows advertising cheap alcohol
again uses a generic feature of a exploritory documentary and also a fly
on the wall effect which allows our audience to believe they are finding out
information when we are as we use a voice over to explain facts behind what is shown
on screen. It highlights and emphasises the argument we
are putting across to our audience
We also included titles titles which is a typical
gereci feature of doccumentary's as they help
the audience know who they are and soemtimes why
they are being interveiwed. This helps aid the narrative making
it clear to the audience what is going on We used intertextuality of
a computer screen showing a clip of skins
from you tube as it is a typical technolagy that
teenagers are familiar with and showin it in a
media they relate to highlights the many ways teenagers can watch such programmes. We argue and ask our audience if the programme skins influences teenagers attitudes towards alcohol. Whilst looking at an existing documentary "bowling for columbine"
we saw thats till images were used again to emphasise a point
or to make a new one. We used this convention by using an old photograph
of our grandparents at a party this was to highlight the difference between
teenagers attitudes towards alcohol back then compared to todays generation.
This also highlights the reason behing our title "GENERATION alcohol". Our last shot was a title "coming up"
over an existing advert about responsible
drinking. We used a voice over to expalin
that coming we will explore another argument
about existing warnings about binge drinking.
This again is a typical genereic feature of a documentary
that has not yet finished gonig on to an advert break Teen Culture The introduction to our
documentary is set out like
a scrap book which looks diary like
which also conotes that this documentary's genre
is TEEN as scrap books and and diary's are one of
many connotations of teen life. Still images from documentary Slogan used throughout Using the same imagery in our ancillary product as still images taken from our
documentary helps create a brand identity as we are continuing are images on to another media
text that the audience is familiar with. This helps promote our documentary and help the audience
to be aware of our brand that is "generation alcohol" and what to expect in the documentary its self.
Although the colours and text are not the same in each ancillary we keep a brand identity through the
use of imagery and the text which is used such as facts. We used voice overs and titles to also keep our
products consistant by explaining the same facts that featured in our ancillarys in our documentary but in
more detail. Taken from our tv listing DPS Our documentary Bedrinkaware.com is the sponsor of our documentary and aswell as conoting
the genre of our documentary it also helps create a brand identity as it represents
the ideolagies that we try to get across in all our products which is to drink responsibly
and to be aware of the dangers and health implications of binge drinking. We use this logo at the end of our documentary with the voice over "be drink aware.com proud sponsors of
generation alcohol". We also use it in the corner of our newspaper advert to again make
our audience aware of the reason behind our brand. Another way we created a brand identity was to have
a slogan "do you know your units" which is similar to the
"Know your limits" campaign a few years bakc which again conotes the genre of our documentary as well as keeping a consistent question and theme running throughout our
products and we use a voice over in the documentary its self "
which raiser the question do todays teenagers know their limits?"
We also use it in a text box under the main picture in our
dpb tv listings ancillary. We also use it in our newspaper advert however re worded slightly to "do you know your
limits" We did this to fit the generic conventions of and advert as they are used to persuade and appeal to target audiences and by using the "you" aims directly to the reader by asking them a question there for making our documentary more appealing. 3. What have you learned from your audience feedback?
Channel 4 Existing Programmes
about teen culture We found our target demographic by doing re search into an institution that allready has a lot of teenage veiwers and an audience allready interested in the genre that our documentary focuses on which is teenage culture and the binge drinking culture of today. Channel 4 is allready know to explore many representations of teenage culture through dramas such as Skins, Holly oaks, Misfit one tree hill and many more who all target teenagers and an audience of around 15+ there for these genres alrleady create an audience for our documentary. So there for as we allready had an institution in mind that branched out to our target audience of 15 + we then made a questionaire in which we gave out 15 to different college students and freind aging 15- 18 and a mixture of both male and females as they are are core target audience who are documentary will also be representing. The purpose of our questionnaire was to find out if they would be interested in watching such documentary on this channel Results from questionaire We used the bedrink aware logo in both our ancillarys and main product
to keep it consistent and give are brand a message as drink aware clearly
sends a message about responsible drinking which is a message we want to keep
consistant throughout all our products. We created a questionnaire in order to find out the times in which our target audience are willing to watch documentary's and what they would like to see in the documentary itself. As we handed our questionnaires to 15 + including college students and parents of teenagers most said that they would be interested in watching a documentary based around teenage culture quatre of the people who filled in our questionnaire alleady watched documentarys on our chosen channel. They also said that they would like to see a mixture of male
and females in the documentary and for it to be shown around 9 to 12pm. This helped us plan our documentary as we knew the times in which to broadcast in which we could then advertise it in our ancillary products. In our documentary we used both male and females of different ages when interveiwing to give our documentary diversity and appealing to a wider audience as many said they would like to see a mixture of ages. After making our maine product we showed it
to 8 of our class mates who are aged 17- 18 then we
gave each of them a questionnaire about our documentary.
In our documentary we asked a lot of rhetorical questions
to keep the audience interested and to explore a range of
different arguments about the topic of teenage binge drinking.
We came up with facts that we researched and accurate that challenged
our audiences and answered many questions. This was proven
as 70% of the people we asked said they learnt something by
watching our documentary or atleast a bit of informatino they didn't know before.
This was important for our documentary as we set out to inform our audience
as well as entertain them and we seemed to have bene successful at doing that. Our audience agreed that we used the correct connotations in our documentary which
was important also as we wanted our product to look as proffessional as it could be. We did this by
using typical codes and conventions that existing documentarys have and also interveiwed the right
people of the right ages in scenes such as social scenes and outside shops to connote the attitudes
and typical connotations of teenage binge drinking and add realism to our documentary as the places shown on screen are real and scenes in which teenagers would be seen at. We use existing media such as skins to highlight our arguments
which is effective as this is familiar to our audiences therefor making our documentary easy to relate to.
We sent a clear message by asking on numerouse occasions "do you know your units" and stating facts about the
amount of alcohol that is acceptable to drink and what is not as many people are un aware of units and the amount
in each drink. We also made it clear about the damage that alcohol can do to your body which audiences will find usefull
as they may have not been aware of these before. Nearly everyone who veiwed our documentary understood
the narrative which we created effectively with the use of
characters and stereotypes such as hoody's outside a shop
trying to get alcohol to 18 year olds drinking in a social setting.
We tried to use various camera angles and shots to make our
documentary clear as well as still images and intertextuality
such as news paper articles and computer screen to help aid the narrative
and emphasise the arguments we had discussed but also make new ones
that help move the narrative along . 70% of people could relate to our documentary The main reason our audience could relate to our documentary was because of its genre. We were allready aware
that channel 4 was know for it's teen dramas and high school/ collge genres that emphasised teen culture.
Therefoer as our documentary discussed and explored this genre we allready knew we had an audience that could
relate to the issues raised. This also gave our audience expectations and predictions to what our documentary would be like
and the type of representatives that will be shown such as under age teenage drinkers/ of age teenagers who's attitudes
are some what like those of skins and other teenagers represented allready by channel 4.

Showing moving images of skins and still images of existing media helps the audience relate and keep them interested as they may have allready
watched what we are showing/ have an existing oppinion about it that may help them be more aware of the ideolagies we are representing and
4. How did you use media technologies in the CONSTRUCTION and RESEARCH, PLANNING and EVALUATION stages?
To get to grips with using the technolagy we begun by making
a practise documentary by using a hand help video camera and tri pod.
We then used a fire wire to upload our footage on to the imac computers into
imovie. We first came across a number of difficulties such as
sound as it wasn't clear and we didn't have a variety of camera angles
and shots. This was clear that in our final product we had
to make sure the sound is clear and that camera angles and
shots were accurate, steady and effective. We dragged our footage on to the time line where we could split the footage
by selecting "split video clip" we could then select edits where we could add titles
and voice overs. In our plerinary project the sound was slighlty muffled and questions werent clear.We
felt that for our final production a voice over would be more effective when adressing the audience.
As the interveiwie is hard to hear aswell without a microphone we thought it best to interveiw people in a quiter room
whilst speaking clearly. After filming various voice overs we found it more effective to record sound directly on to the camera then extract the
audio on imovie then put it underneath the footage
we wanted to speak over. This made our voices
sound clearer and easier for veiwers to hear. Construction Research The internet was extremely usefull when researching
existing media products and finding out facts and information
that we could talk about and discuss in our documentary such as
facts about binge drinking and statistics as they played a big part in our documentary as our documentary was there to inform aswell as entertain. Be drink aware.com along with other
websites found on google helped us to research the
fact on binge drinking and the main worries and arguments
involved. It helped us to find facts about our choses topic that was teenage bing drinking which helped us later on when we planned voice overs and scripts for our documentary that included facts and figures in order to make our documentary trustworthy to our audience. It helped us to find similar documentaries that also helped us when planning
as we were able to see the conventions used in existing media products there for
being able to construct similar codes and conventions in our documentary to make it look
as proffessional as possible.
The channel 4 website played a big part
in our research as it abled us to research similar
media that they allready broadcasts as we were allready aware
that channel 4 was know for the show skins and various other teen
programmes. We researched in to what their target audience is for each
similar media products so we had a good idea who are target audience
would be and their existing ideolagies such as skins veiwers can relate
to our documentary as we challenge the same genre and representations as they do. Channel 4 Windows excel We used windows excel to construct pie charts out of the
audience research we did after we were aware who we were aiming at.
After our channel 4 research of teen shows and existing media we almost
let their existing shows and their existing audience be our target audience as we
felt that those who allready veiw such programmes would be interested in ours.

After making 15 people aged 15+ consisting of high school, and college students as well as parents
fill out our questionnaire we then used microsoft office to make an excel
document in which we created pie charts of our findings which
again woul help us plan around what our audience wants. Planning Newspapers were also
helpfull when gathering facts and
information as we could use a still image
of it in our documentary so that the audience
know where our information is coming from making
it reliable. It also helped to strengthen our argument.
It also added intertextuality and is a media that our audience
are familiar with or may have seen before which makes it
easily related to. Our digital script We used microsoft powerpoint to
construct our planning and write down our research finding
and plan the narrative/ order of our documentary and what
will would include in it. We made a storyboard using printed
of images of the first draft of our documentary
in order to discuss and change the bits we felt didn't work.
We used post it notes to explain what new footage we would include in our final product and what we needed to re shoot in order to make our documentary more efective. After looking back at our research and draft documentary
we were able to see what was effective at what needed to be changed.
We then wrote our final scrip and narrative list together so that we
were able to know the order of the footage as well as the voice overs and
commentary that goes with it. This abled us to know exaclty the order of our documentary
so that we could then put in together quickly in imovie. Looking at existing documentarys on bbc i player and
you tube and similar products allowed us to see the codes
and conventions of documentarys and what
looked effective. We then looked at how we could use
these codes and conventions in our documentary in order to make it effective. Analysing documentarys
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