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Propaganda lesson with Animal Farm assignment

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Shannon Paxton

on 28 May 2014

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Transcript of Propaganda lesson with Animal Farm assignment

Propaganda and its many forms
What is propaganda?
Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

A form of manipulation of information to influence public opinion (Source: Merriam Webster's Dictionary)
*Propagandists emphasize the elements of information that support their position and de-emphasize or exclude those that do not.

*It's a persuasion strategy!
-Persuasion- An organized effort to change one’s behavior or thoughts and feelings, using the tools of logic, emotions and character, in a way that appears to be mutually beneficial to both the speaker (writer) and the audience.

* Misleading statements and even lies may be used to create the desired effect in the public audience. Lobbying, advertising, and missionary activity are all forms of propaganda, but the term is most commonly used in the political arena. (Source: Merriam Web.)
Propaganda Tactics

1. The Bandwagon Appeal
2. The Testimonial
3. Transfer
4. The Plain Folks Appeal
5. Name Calling
6. Glittering Generalities
7. Card Stacking

What does Propaganda do?
Video Activity: Identify Propaganda (15 min total)
Purpose: To understand what kind of propaganda is being used in the commercial or video clip

Goal: To connect how effective as a rhetorical strategy propaganda is towards its intended audience

Hunger Games (3 mi)
The Pepsi Generation
(2 min)

Cell phone Dance
1. Bandwagon
2. Kids/Teens
3. Appeals to Emotion

1. Card-Stacking
2. General Public/Family
3. Shared Values
1. Name-Calling
2. General Public/at&t consumers
3. Figurative Language
Critical Thinking: How can we connect?
(2 min)
After going through the video clips, in what way can you connect the propaganda to pathos?

What clues or small details did you notice when watching the clips? Were you convinced as the audience?

Why is pathos important to convince its audience?

Nikon Camera
1. Glittering Generalities
2. The districts/children
3. Appeals to major emotions


1. Testimonials
3. Shared Values
The Bandwagon Appeal ("Get on board.")
Claims that a majority of people hold a position or belief so as to persuade others to adopt that position or belief. a.k.a. We can do it, so should you!
The Testimonial
(Celebrities/famous people)
Consists in having some respected or hated person say that a given idea or program or product or person is good or bad.” a.k.a. celebrities endorsing a product
Carries the authority, sanction, and prestige of something respected and revered over to something else in order to make the latter more acceptable.”
Giving an idea a bad label—is used to make us reject and condemn the idea without examining the evidence.
The Plain Folks Appeal ("We're just like you!")
The method by which a speaker attempts to convince the audience that he and his ideas are good because they are ‘of the people,’ the ‘plain folks.’”
Involves the selection and use of facts or falsehoods, illustrations or distractions, and logical or illogical statements in order to give the best or the worst possible case for an idea, program, person, or product.
Glittering Generalities
Associating something with a ‘virtual world’—is used to make us accept and approve the thing without examining the evidence.
"Propaganda." Encyclopedia of International Media and Communications. Oxford: Elsevier Science & Technology, 2003. Credo Reference. Web. 03 October 2013.

Ex.) Celebrities in "Got Milk" commercial
Ex.) Nation Wide commercials - "Nation Wide is on your side"
Ex.) An ad that shows
a family and a dog getting in an SUV for a drive
(Showing how they're just like your regular, everyday modern American family)
Ex.) Burger King hints that McDonald's is not as good as Burger King because it does not flame-broil its burgers
Ex.) Nike's ads saying, "Just do it."







Ex.) Long diets that you find in popular magazines that often neglect to mention that exercise and eating healthy will help one lose weight, instead of sticking to a strict gimmick diet plan
"Millions of women are using the new make-up foundation"
Instructions and Process:
1. Watch the video clips (Can be replayed)

2. Please Answer the questions below with your group members in identifying and understanding: (Note: Not all types of propaganda will be used) (10 min)

1. What kind of propaganda do you see?
2. Who do you think is the intended audience?
3. Does it appeal to pathos? How?
4. How do you think this propaganda convinces the audience?
5. Is it effective or ineffective in conveying its message? How/How not? Would you be convinced as the audience after seeing this commercial? Please explain.
Ex.) "It is ineffective because........is a not a...."

Review and Formative Assessment (7 min)
1. What is propaganda?
2. List the propaganda that we talked about.
3. How does propaganda appeal to pathos?
4. What was your favorite propaganda and why?
5. In your opinion, which propaganda is the most effective? Why?
Did the propaganda convince you as the audience?
Propaganda and Pathos- how do they connect?
Pathos - to evoke pity or compassion (a.k.a. appealing to a person's emotions)

Is used in propaganda to spark compassion; strong emotion

A rhetoric technique

The emotional or motivational appeals; vivid language, emotional language and numerous sensory details.
Ex.) Sarah McLachlan animal commercials

Animal Farm
by George Orwell
Watch the summary videos of this novel:

Now, work with your table-mates
and label the types of propaganda
used in the scenes from
Animal Farm.

Let's look at the first one:

1. When justifying the pigs' hoarding of the milk and
apples, Squealer says,
"Do you know what would happen if we pigs failed in our duty?
Jones would come back! Yes, Jones would come back!
Surely, comrades," cried Squealer almost pleadingly, skipping from side to side and whisking his tail, "
surely there is no one among you who wants to see Jones come back

2. Snowball explains away the objections of the birds to the maxim:
Four legs good, two legs bad.
bird's wing
, comrades," he said, "
is an organ of propulsion
not of manipulation
. It should therefore be regarded as a leg."


3. Snowball says to Mollie, "
those ribbons
that you are so devoted to
are the badge of slavery
. Can you not understand that liberty is worth more than ribbons?

4. Squealer says, "Suppose you had decided to follow
Snowball, with his moonshine of windmills--
, who as we now know,
was no better than a criminal

5. Napoleon, on the other hand, argued that the great need of the moment was to increase food production, and that if they wasted time on the windmill
they would all starve to death.

6. (Not from
Animal Farm
but could be)
Nobody shirked their duties ant Animal Farm--almost nobody. "Mollie, every beast on this farm works to his or her capacity to make Old Major's dream come true.
Isn't it time for you to join us as well?"

Create your own advertisement based on a character, event or product from
Animal Farm
(Pre-AP) or another novel like
The Giver
The Pearl
(reg. Eng.)

Types of Advertisement
Political Ad--an ad promoting what one of the characters is doing or an ad promoting the election of a character.
Event Ad--an ad promoting one of the many events or meetings in the novel.
Product Ad--an ad to promote the sale or trade of products produced on the farm or setting of the book.

Sketch your advertisement in the space provided on the handout and include text you will use. Do not steal a slogan already used in advertising.

Keep this and turn it in next time. Finish for HW if you need more time.

Work on the final exam crossword puzzle until dismissal and finish for HW if not completed.
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