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SRM presentation coaching

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by

lindsay grist

on 23 October 2018

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Transcript of SRM presentation coaching

You know, they said this day would never come.
They said our sights were set too high.
They said this country was too divided, too disillusioned to ever come together around a common purpose.


But on this January night, at this defining moment in history,
you have done what the cynics said we couldn't do.
You have done what the state of New Hampshire can do in five days.
You have done what America can do in this new year, 2008.


In lines that stretched around schools and churches, in small towns and in big cities, you came together as Democrats,Republicans and independents,


to stand up and say that
we are one nation.
we are one people.
And our time for change has come.


You said the time has come to move beyond the bitterness and pettiness and anger that's consumed Washington.


To end the political strategy that's been all about division, and instead make it about addition. To build a coalition for change that stretches through red states and blue states.


Because that's how we'll win in November, and that's how we'll finally meet the challenges that we face as a nation.


We are choosing hope over fear.
We're choosing unity over division, and sending a powerful message that change is coming to America.


You said the time has come to tell the lobbyists who think their money and their influence speak louder than our voices that they don't own this government - we do.
And we are here to take it back.


The time has come for a president who will be honest about the choices and the challenges we face,


who will listen to you and learn from you even when we disagree,


who won't just tell you
what you want to hear, but what you need to know.


And in New Hampshire, if you give me the same chance that Iowa did tonight,
I will be that president for America.
Presentation
LANGUAGE
Clear
Oratorical - spoken not written
Short sentences
STORYTELLING
REPETITION
PACE
325 words in 240 seconds
=1.3 words per second
"We are one nation.
We are one people."
"In lines that stretched around schools and churches"
"We are choosing hope over fear.
We are choosing unity over division"
Iowa Caucus
It's not about you
PAUSE
Structure
Analyse the audience
What's the
story/structure?
Headline
Story
Repeat the headline
What devices make a presentation a story?
Write
Their needs
Our benefits
Our evidence
How to create a presentation
Rehearse
1
2
4
3
5
What do they want?
Beware!
Talk to the audience
Open BIG
Say hello
Always introduce yourself
Start slow
Don't expect positive feedback
Be an orator
Eye contact
Open body language
Say "you"
Tricks
Rule of 3
Use emotion
Exaggerate
Light and shade
Use your voice for emphasis
1
2
4
3
5
How to deliver a presentation
See it through their eyes
You must say it
Language
Informal
Active
Short sentences
Positive
Visuals
Simple
Bold
Explain
Then rehearse
some more
It's not about YOU
P
Think PAM
nswer the
question
essages
A
M
ositive
Response
P
Thank you for that...
Yes, that's a good question..
Yes, that's an important part..
ositive
ositive
P
Nod
A positive response:
P
ositive
nswer the
question
A
Answer THE question
nswer the
question
A
M
essages
Every question is an opportunity to deliver your key messages
M
Messages are your strengths
essages
Preparing for Q&A
Think of the worst questions you could be asked and find the honest positive
Buys you time to think
Validates the question
Stops you being defensive
Positive Q&A
If you're not sure...ask.
Rehearse
Who won?
Michael Howard
Derek Lewis
Hello
Full transcript