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Enterprise Social Media: Customers, Partners, Employees
Transcript of Enterprise Social Media: Customers, Partners, Employees
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Safe Harbor Why are we all here today? The Social Media Chasm Me + My Company Tim Barker EMEA Product Marketing salesforce.com twitter: @timbarker Enterprise Cloud Computing Our Mission: Cloud Computing Driver, Catalyst & Evangelist
Applications are Moving to the Cloud Platforms are Moving to the Cloud Enterprises need to evolve Companies invested here Marketing Customer
Productivity Email Marketing Broadcast Advertising Relationships are the New Marketing 78% of consumers trust peer recommendations 14% trust advertising Call centres Your customers are in the Cloud 49% of people go first to Google when they have a question 17% will ask friends on social networks 20% of all tweets are about products and brands Intranets
Document Mgmt Lotus Notes was conceived before... Mark Zuckerberg Facebook Created a New Paradigm for Collaboration A New Hope 3 Stories to Inspire you Your reputation is on pg1 of a google search... Know the Ground Rules Question:
What products do our customers want?
Launched in 3 weeks
Collected over 13,000 ideas, 88k comments, 714k votes
Implemented over 400 ideas
Windows XP install option
Linux pre-installed option
Built using Salesforce Ideas Engage: "Growing Big Ears" Q: How do you re-invent the Avon model for Gen-Y women? Add Value: Encourage, Manage, Measure Word of Mouth Referrals 2x the engagement vs email-marketing
2x average order value
Built in the Cloud using Force.com, by Appirio Story 3: The Future of Enterprise Collaboration Not just business. Debate2010 Keep these in mind as you build your strategy thank you!
e: firstname.lastname@example.org 450 million users Mobile Computing is Accelerating Usage of Social Computing 50% of mobile internet traffic in the UK is for Facebook Real-Time Access to Everything 100M in the last 9 months How companies are using Enterprise Social Media to build customer happiness, generate revenues, and make employees more productive. This may be the Social Media Bandwagon... But you still need to show him the money I've posted some useful links on Enterprise Social Media at: http://drop.io/enterprisesocial Including... Recommended books: Groundswell, Facebook Era
Analyst/Bloggers: Dion Hinchcliffe, Altimeter Group
Links to these case studies
+ salesforce resources: these stories, videos, products 1999:Why isn't all enterprise software like Amazon ? 2010:Why isn't all enterprise software like Facebook? Low Cost - Fast - Easy to Use Real Time - Collaborative - New Devices New Generation Devices are changing how we access the internet Source: Morgan Stanley Internet Mobile Report, December 2009 Usage has Changed:Social Consumption Source: Morgan Stanley Internet Mobile Report, December 2009 2010:Why isn't all enterprise software like Facebook? In Facebook. insights come to you in real-time Real-Time Enterprise Collaboration Choose People, Documents and information to follow Secure, Private, real-time collaboration for your company I thought Enterprise Software wasn't supposed to be fun? learn more at www.salesforce.com/chatter Answer: Ask millions of them. Crowdsource their ideas.