Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Social games & Farmville
Transcript of Social games & Farmville
the Farmville phenomena gambling experience points monetisation virtual goods functional virtual goods decorative virtual goods consumables advertising offers Farmville 750 people Zynga 200MM registered > 100MM monthly>60MM daily>1MMpaying 6/7 top FB social games started in 2007 revenue 2010- $500MM-$835MM
(2015- $1.6BB) $29MM VC
2009 $180MM from Digital Sky Technologies Testing & metrics "I did every horrible thing in the book, just to get revenues right away.” Mark Pincus, CEO of Zynga 1%+ of the world market seeds trees animals buildings decorations vehicles ribbons collections how it works how users feel how it was made AAA boxed game- 2-4 years -$10-$40MM Farmville 5 weeks -$100-$300k what are social games? social games are games built and designed for distribution on or using social networking relationship data to drive discovery, distribution, and gameplay core elements
-use of social graph data
-casual gameplay/short session
-free-to-play, monetised by virtual goods
product vs service what kinds of games social rpg experience points resource management farms restaurants gambling team challenges caretaking pet visit marketing the audience size of audience? who is the audience? the future Facebook credits
Intersection of social & mobile
connecting the world through games decreasing March & April numbers why? playing with friends
express yourself (avatars, badges, micropayments)
invest over time/social capital (game= journey)
$1.50 $1 $2.50 $1 ROI= Lifetime value-user acquisition costs