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MINDBODY Business Model Canvas

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by

Sarah Gabel

on 14 March 2011

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Transcript of MINDBODY Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams Businesses within the health and wellness industry that schedule and/or manage customers.

Verticals:
Spa
Yoga
Pilates
Health Club
Dance
Salon
Skin
Martial Arts
Personal Training
After school
Crossfit
Franchise
Massage
Photography
Physical Therapy
Retail
Tattoo
Provide a web -based business management and scheduling software that has tools to manage, track, and grow your business anytime, anywhere through:
Online book & pay
Client tracking
Staff management
Sales & marketing reports
Free 24/7 support
Cutting edge mobile apps

MINDBODY Software will
save the business time
make appointment scheduling easier for client which in turn increases retention
Keeps the business competitive.
Boost revenue.
Increase connectivity between the business and customers

Provide the best customer service of any other business management software

A high performance, low cost product to fit a variety of business needs

A feel-good experience in dealing with setting-up a management software Monthly software payments: $45+ * 12,000 clients = $540,000 minimum monthy revenue
Merchant account payments (upsell to existing clients)
Set-Up Fees: free for 1-12 users; $750 (13-20 users); $850 (21-50 users)
Hardware and ID Solutions
Mobile app software AWARENESS
Online
Online Search
Email
Website
Tradeshows
Cold-Calling
Referrals
Client
Business Partner
Networking
Media
Magazines
Awards
Newspaper articles

EVALUATION
Impression of the above plus:
Comparison websites created by MINDBODY
Word of mouth
Success stories
Customer service/ sales associate interaction

PURCHASE
Through sales associate

DELIVERY
Email
Online software set-up and trainings

AFTER SALES
Customer support
Email
Call
Online chat
Webinars
trainings
MINDBODY University
Loving, supportive, and positive, long-term relationships

Market leader in customer support in each vertical

Free unlimited training and customer/tech support

Personalized assistance and attention

Ability for customers to independently train and learn software Marketing: capture leads
Creating a fresh and upbeat interaction with prospecctive and current customers

Sales: capture leads through cold calling demos and turn leads into clients

Customer Support
Tech support: answer client questions

IT Department: detect and debug, software development
creating a customizable product that provides business with a variety of easy-to use management tools
maintaining a high- quality and data secure software

Merchant Account Processing
Sales
Tech Support

MINDDBODY University

Communication
email and spark within business
email and call with clients

Continuous Employee Training

Maintainance of Core Values

Employee Benefits
Health and Welness Program
Food and Coffee
Hire within (scalability) Business Partners
Over 500 independent contractors
Ambassadors
To speak and sell product
International Team
Customer Service Outsourcers
Value Added Resellers
Integrated Partners
Software partners
Partner Stores
Wellness Providers
SpaFinder
Venture Capitalists
Business Consultants
Transfirst Bank
LEED Certification
Quill, Inc. (Office supplier)
Data Server Provider
Employee Benefit Providers Employee salaries
Rent and overhead
Data storage
Employee trainings
Business software (salesforce, ADP, quickbooks, etc.)
Hardware
Office supplies
Environmentally conscious programs (LEED certification, solar panels)
Employee benefits and welness program
Third party merchants (Transfirst Bank)
Marketing costs (outsourcing video production, tradeshows, google key words)
Office Space (and easy access to airport)
Computers
Data servers / storage
Venture capital funds
Happy and inspired team members
Large sales and tech support teams
Experienced developers
Software and intellectual property
Outsourced Business Management Software
SalesForce
NetSuite
ADP
Spark
Office Suppiles
Printers
Telephones Leveraging the power of the internet to improve the health and wellness of the world.
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