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De bloemenwinkel

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by

Rick Heemstra

on 31 October 2013

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Transcript of De bloemenwinkel

De bloemenwinkel
Zijn er nog vragen?
Wat ga ik vertellen?
De marketingmix
De SWOT-analyse
Doelgroep en doelstelling
Hoe heb ik de balans gemaakt?
De marketingmix
Product
Prijs
Plaats
Promotie
Product
Bloemen en kamerplanten
Vazen, potten, bakken

Prijs
Lage prijzen
Langzaam omhoog
Plaats
Assen
Centrum
Promotie
SWOT-analyse
Doelgroep
DEPEST:
Demografisch
Economisch
Politiek
Ecologisch
Sociaal cultureel
Technologisch
Doelstelling
Binnen 1 jaar moeten 30.000 mensen in Assen mij kennen.

= SMART
Balans
Verwachtingen
Positief
Bloemen blijven populair
Hoe heb ik de balans gemaakt?
Full transcript