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Marketing mix presentation

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by

Aurelie Messerli

on 20 December 2012

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Transcript of Marketing mix presentation

The most common and well-known strategy to define marketing mix is
the 4'Ps Method. € Marketing
Mix Product Place Price Promotion The Marketing Mix is a set of actions and decisions that need to be taken before putting a new product on the market. It aims to reach the company's goals and make the product successful. Marketing Mix Brand The product strategy concerns all the functions and features offered by a product or service: Market coverage Distribution channels Place is about getting the products to the customers: Promotion is about communication with customers
and has to offer incentives to buy. Environnement Macroenvironnement Suppliers Micro-environnement Competitors Customers market The Company P olitical
E conomic
S ocial
T echnological
E nvironmental
L egal Inventory management & Warehousing Distribution centers The price strategy is about finding the right price for the new product : Cost of production Competitor's prices Income for the company Value for customers Discount Profit Price deal Loyal Reward Program Coupons Point-of-sale displays Training programs Appearance Use Needs Marketing intermediaries Publics Customers Set of uncontrollable events $
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