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Steelseries

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by

Artur Fiszer

on 22 May 2014

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Transcript of Steelseries

Steelseries
Plan presentation
1) General Information
2) Story of company
3) Products
4) Annual revenue
5) Team and player sponsorships
6) Summation
General Information
SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, gaming surfaces and software.
Founded: February 2001
Founder: Jacob Wolff-Petersen
Headquarters: Copenhagen, Denmark
Key people: Bruce Hawver (CEO), Tino Soelberg (CTO), Jamie Kieffer (CMO), Arnie Grever (VP Product)

Website www.steelseries.com
Products
Short story of company
Company has been founded in Ferbruary 2001 but it was working only in Denmark.

On July 29, 2008 SteelSeries announced its acquisition of Ideazon, Inc. a North American-based developer and manufacturer of gaming peripherals and technologies

This day its a most popular label of computer objectives for proffesional gammers.
Team and player sponsorships
SteelSeries supports a number of electronic sports individuals and teams through sponsorships and community support. Sponsored teams include Major League Gaming and Natus Vincere, among others. Past sponsorship include Manuel Schenkhuizen and Tsquared in 2011

SteelSeries are partnered with Blizzard Entertainment, Electronic Arts, Gunnar Optiks, and Valve Corporation.
Annual revenue
Average income of Steelseries company are about 150 milions dolars per year

The best seller of steelseries is SteelSeries Syberia v2 headphones created special for proffesional gamers
Full transcript