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works of Narcissa Lii

ACPON.L.
by

Narcissa Lee

on 11 October 2012

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Transcript of works of Narcissa Lii

.......researches........................................................................................
......................................................
................................of....................
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.................brands..........and...............
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..................................marketing......... 2011"LEGO most dynamical brand" International Game of Creative { The use of IFC tools in Louis Vuitton brand building "Based on considerable infor collected and critical analysed" LiX
ZAKKA Service Gaps ACPON.L. In summary... strong academic background
lots experiences in fashion & media industry
strong researching and analyzing abilities Use marketing tools to have a deep insight of GAP's global strategies Analyse the digital media of River Island, offer the suggestion To value inexistence services, find the gap and forecast in 2020 of Dorothy Perkings Marks & Spencer TOPMAN the list: IN THIS PART River Islands Gap you can see:
1 year experience of case researching in marketing and branding fields, obtain the encourage and reward from those famous international brands. academic background
+
brand marketing experience Luxury | High street | Independent | Original label Magazine Column Project Title : Customer Service 2020 Client : Elaine Smith, Director of Retailing, Dorothy Perkins, Ltd. 1.) most important service expectations 2.) dominant customer experiences 3.) companies offer excellent service There are 15 items measuring clothing store selection standard are included in the research. It could be defined that the five elements are labelled environment, store display , staff service , after-sales service, staff scheduling. on-line :
1.Website operation (convenient to use);
2.Delivery & return policy;
3.Website design;
4.Online interactions (online feedback, handling of queries);
5.E-newsletter. 5 dominant customer experiences of Dorothy Perkins’ customer service provision The items of survey including visual appeal, navigability, product selection, use of images and text in helping them better understand product features, security of personal data, ease of purchasing and access to customer service. Fashion and Clothing: top-ranked luxury fashion retailer sites: ... Butch Lesbian Conflict with Maslow‘s Hierarchy Needs Cases Creative Media
& Brand Findings summing
it up... This presentation will introduce you to ACPON.L., the analytical skills, the creativity and ... of me, Narcissa Lii :
Analytical skills: projects and reports of many famous brands
Creativity: 1st of 2011 LEGO'S “most dynamic brand”; the award of Internationie Campaign
Practice: project of Dorothy Perkings; forecasting of Marks&Spencer; research of lesbian clothes
Works: columns of “COCO”, Lix Zakka my abilities... 5 most important customer service expectations / requirements – for in-store 4.) three areas of service gap ACPON.L. attention here... Louis Vuitton Through external analysis market and organizational structures of TOPMAN, customize marketing planning by business models Logistics Report on
Marks & Spencer The 1ST Prize of 1 click
it
to
watch Cyder-space as an innovative platform of entrepreneurship, commerce and lifestyle branding

Technologies could sustainable brand production for the creative and cultural industries

Associativity of brands and consumer society ABOUT the CONTEST of “COCO” Clothes | Jewelry | Beauty | Accessories can't wait to
watch it~ isn't it?! MARKETING
&
BRANDING BRAND
&
CUSTOMER VISUAL
&
STRATEGY excellent customer service serves as a critical device for securing sustainable competitive advantage boundaries of customer service, particularly in terms of customer expectations and demands, have become blurred understanding of customers’ service requirements is a critical strategic concern the data were collected form questionnaire analyzed it and made figures used critical and real information to find gaps and explain problems
AW2011/12 limited collection
FORECASTING information from :
WGSN
WWD
Bloggers
News& MNGS ect. Fabrics
color
details Couture
Ready-to-wear
Streets base on M&S customers' needs
and touch target customers MARKS & SPENCER Barneys, Bergdorf Goodman, Brooks Brothers and Net-A-Porter. Particularly, Nordstrom has the most frequently visited site. The UKCSI report (Paternoster, 2011) displayed top five customer service retailer (non-food): John Lewis, Marks & Spencer, Boots, Argos and Matalan. National Retail Federation (NRF) (2010) stated the top retailers for customer service: L.L.Bean, Zappos, Amazon, QVC, Coldwater Creek, HSN, Lands' End , JCPenney, Kohl’s and Nordstorm on-line: Bally, Net-A-Porter, Chanel, Amazon, Zappos in-store: John Lewis, Marks & Spencer, Matala, L.L.Bean, Kohl’s. the conflict with Maslow Hierarchy’ needs and communication of butch lesbian -identity in China High Belonging and Esteem




Purchasing Goods: Lesbian Label Does Matter Shared Values and Their Impact on Consumption The Appeal of Butch Clothes





Dressed to Communicate orders of needs offered by the participants have largely different from Maslow's hierarchy model physiological needs is not the basic important elements for everyone to fulfill first and foremost, which should depends on the background and identity of individua influenced by eastern culture, as well as homosexual sub-culture Even if the quality is worse than the straight one, also buy lesbian one, the support for lesbian is necessarily. money and belonging like a breath is the essential for every lesbian... this is the reality. from the perception of acceptance in the mainstream/ straight society, the importance of belonging was important the values of butch lesbian in China that they want to be a man and own a male body wear unisex clothes and men's wear to display their personality and inside only two styles - T-shirt and jeans and two brands - Nike and Levi's are considered as the popular the lack of butch lesbian's clothes love/ belonging of family and friend could be the important elements affect the decisions of clothes wearing share their lesbian identity with others 1) high sense of esteem and belonging
2) affect their fashion shopping behavior
3) butch lesbian could be a special and potential customer Please wait for few mins
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