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Festivities (Elf Yourself) Campaign
Transcript of Festivities (Elf Yourself) Campaign
• Festive Season Promo Strategy
• Elf Yourself Background
• Elf Yourself Unique Selling Point
WHAT IS IT?
The celebration of something in a joyful and exuberant way.
COMMON FESTIVE PUBLICITY
- ON AIR CAMPAIGN
- SONG / JINGLES
- SOCIAL MEDIA
- MOBILE APPS
- ON GROUND ACTIVATION
RAYA AIDILFITRI & AIDILADHA
- Upload own face on elves
- Staid office supply marketer into a playful brand
- Website into mobile app
- Cost less than 30 sec TV commercial
ELF YOURSELF UNIQUE SELLING POINT
HARI RAYA AIDILFITRI
APPLYING ON AIR
Ratings = Brand travels
Revenue = Sponsorship friendly
Humor increases ad information recall and positively affects
= 36 Million visits
It's not about selling.
Your viral strategy is only as good as its content.
= 193 Million visits
= 123 Million elves
CHINESE NEW YEAR