Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Festivities (Elf Yourself) Campaign

No description
by

Syafiq Abdullah

on 17 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Festivities (Elf Yourself) Campaign

HAPPY NEW YEAR
FESTIVITIES
• Introduction
• Festive Season Promo Strategy
• Elf Yourself Background
• Elf Yourself Unique Selling Point
• Results
• Conclusion
CONTENT
WHAT IS IT?
The celebration of something in a joyful and exuberant way.
COMMON FESTIVE PUBLICITY
- ON AIR CAMPAIGN
- SONG / JINGLES
- SOCIAL MEDIA
- MOBILE APPS
- ON GROUND ACTIVATION
RAYA AIDILFITRI & AIDILADHA
BACKGROUND
- Upload own face on elves
- Staid office supply marketer into a playful brand
- Website into mobile app
- Cost less than 30 sec TV commercial
ELF YOURSELF UNIQUE SELLING POINT
LOCALIZATION
RESULTS
CONCLUSION
HARI RAYA AIDILFITRI
CHINESE NEW
YEAR
DIWALI
PRODUCT PLACEMENT
APPLYING ON AIR
Ratings = Brand travels
Revenue = Sponsorship friendly
EMOTIONAL APPROACH
Humor increases ad information recall and positively affects
brand attitude.
ELF YOURSELF
LET'S
MAKE
THIS
WORK!
= 36 Million visits
It's not about selling.
Your viral strategy is only as good as its content.
= 193 Million visits
= 123 Million elves
creation
COMMON FESTIVE
IN MALAYSIA
ANNIVERSARY
CHRISTMAS
DEEPAVALI
CHINESE NEW YEAR
Full transcript