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Copy of Copy of Persuasion

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by

Kevin Matuseski

on 10 October 2016

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Transcript of Copy of Copy of Persuasion

PERSUASION
An attempt to get another person to take a new point of view, agree with an opinion, take an action, or form a belief based upon the evidence
Persuasion -
FACT
A piece of information that can be proved with supporting information.
FACT
OPINION
A personal belief; it cannot be proved
OPINION -
THE APPEALS
APPEAL TO KNOWLEDGE/REASON
ETHICAL APPEAL
EMOTIONAL APPEAL
this appeals to the “head” rather than the “heart” through logic, facts, and other hard evidence
this appeals to the reader’s sense of right or wrong or to the writer or speaker’s claim to be a good and moral person who can be trusted
this appeals to the reader or listener’s heart or emotions in an effort to get the reader or listener to care about a position or issue
AUTHOR'S BIAS
An inability or unwillingness to look at all sides of an issue
AUTHOR'S BIAS -
PERSPECTIVE
A position from which something is considered or evaluated
PERSPECTIVE
POSITION
A point of view adopted and kept
POSITION -
COUNTERING AN OBJECTION
FAULTY REASONING
CONNOTATION
DENOTATION
To oppose an argument or evidence; to plea
COUNTERING AN OBJECTION
Flawed thinking that leads to incorrect conclusions
FAULTY REASONING -
The dictionary definition of a word.
DENOTATION -
An idea, meaning, feeling, or implication suggested by or associated with a word or feeling.
CONNOTATION -
With these notes, I have gained some tools for evaluating, and creating my own, arguments. It's important to identify ethos, pathos, and logos because _____________________. Also, we need to understand the author's bias so that______________. Finally, if we aren't fooled by faulty reasoning we can ________________.
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