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Getting Started with Adobe Dynmic Tag Management

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Ron Coffman

on 13 February 2014

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Transcript of Getting Started with Adobe Dynmic Tag Management

Getting Started with
Adobe Dynamic Tag Management

Charting Our Way Forward...
Adding a Web Property
Properties are the Top-Level Containers in DTM. They hold collections of Tools and Rules that can apply to one or more domains.
Adding Tools
Adobe Analytics and Adobe Target, for now, with the potential to add others.
Digging into Analytics
Global Settings for the Adobe Analytics Integration.
Adding Page Load Rules
Creating Tracking Rules for the Entire Site, or for Just One Page.
Adding Data Elements
Identifying Components of Sites or Pages that Rules can use to decide what gets tracked.
Adding Event-Based Rules
Demonstrating how to add a Rule to Track Newsletter Subscriptions.
Where We're Going Next
Make sure this integration works side-by-side with our Old School way of tagging pages.
Identify a Site to set up a side-by-side integration on, and track simultaneously to two report suites, to verify the data's the same.
Remove the Old School tagging, and roll out Dynamic Tag Management on all of our sites.
Identify and train the right folks on how to tag their pages.
You Have Arrived.
Marketers are able to add Tracking Variables everywhere they are Needed.

Developers don't know (or care) what an "eVar" is. Their integration becomes dead-simple.

The Business gets the information it needs, without waiting on Development. If tracking needs to change, it happens immediately.
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