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Aviation Industry

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Rachel Tan

on 22 March 2011

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Transcript of Aviation Industry

Governments Travel Agents Labour Fuel Suppliers International Organizations Military Airport Operators / Airports Business Travellers Leisure Travellers Meterological Stations Air Control Towers Ground Staff
Cabin Crew
Airline Management
Airport Operations
Airport Facilities Management
Housekeeping Services
Air Traffic Controller
Flight Dispatcher
Duty Terminal Management
Cargo Management
Taxiing Staff
Security Services
Retail Services
Customs Services
Call centre
Website maintenance
etc Unions
Association of Flight Attendant (CWA)
Air Line Association Pilots Association - Singapore (ALPA-S)
National Air Traffic Controllers Association (NATCA)
Transport Workers Union (Australia) (TWU) Employees Disasters/Crisis Management Air America Fuel and Service
Air BP
Air Fuel International
Caltex Coporation
Shell Aviation
Chevron Global
Shell Aviation Types of gasoline:
Kerosene-gasoline mix
Fuel is rated according to its level of octane.
Biofuel Civil Jet fuels:
•Jet A-1
•Jet A
•Jet B
•American Civil Jet Fuels
•UK Jet Fuels
•Former Soviet Union and East European Jet Fuels
•Chinese Jet Fuels
•International Specifications - AFQRJOS Checklist
•Other National Civil Jet Fuel Specifications
Saudi Aramco
Russia's Gazprom
CNPC of China
NIOC of Iran
Venezuela's PDVSA
Brazil's Petrobras
Petronas of Malaysia METAR: description of the meteorological elements observed at an airport at a specific time
SPECI: special weather report issued when there is significant deterioration or improvement in airport weather conditions
Terminal Aerodrome / Airport Forecast: concise statement of the expected meteorological conditions at an airport during a specified period ACMI
All Cargo Carrier
Equipment Manufacturer
Sales Agent
Logistics Services
Motor Carrier

Regulators International Civil Aviation Organization (ICAO)
European Civil Aviation Conference (ECAC)
Joint Aviation Authority (JAA)
European Aviation Safety Agency (EASA)
EUROCONTROL - European Organisation for the Safety of Air Navigation

Civil Air Navigation Services Organization Aviation Trade Organizations Arab Air Carriers Organization (AACO)
International Air Transport Association (IATA)
Association of Asia Pacific Airlines (AAPA)
Association of European Airlines (AEA)
African Airlines Association (AFRAA)
Air Transport Association of America, Inc. (ATA)
European Low Fares Airline Association (ELFAA)
European Regions Airline Association
International Society of Transport Aircraft Trading (ISTAT)
Regional Aviation Association of Australia (RAAA)
International Air Carrier Association (IACA)
International Airline Technical Pool (IATP)
The International Air Cargo Association (TIACA)
International Aviation Group (IAG)
International Aviation Advisors (IAA)
International Business Aviation Council (IBAC)
National Business Aviation Association National Aviation Authority Federal Aviation Administration (FAA) of USA
Civil Aviation Authority of Singapore (CAAS)
Others International Council of Aeronautical Sciences (ICAS)
International Aviation Women's Association (IAWA)
International Society of Women Airline Pilots (ISA+21) Sells travel related products and services on behalf of airlines and other travel related players such as car rentals, hotels or tourist attractions. Caterers Commercial Airlines Budget Best Airline Food
1. Emirates
2. Lufthansa
3. Singapore Airlines
4. Aeroflot
5. Qatar
6. Malaysia Airlines
7. Thai Airways
8. Etihad
9. KLM
10. Air France Alliances Agreements among airlines
Largest global alliances: Star Alliance, SkyTeam, Oneworld Unethical knowledge flow:
Consumers’ trends
Prices of tickets of competitors' airlines across the industry
Which executives of other airlines would be agreeable to price fixing. Skytrax: The top 10 places in the 2010 Commercial Airline of the Year :
1. Asiana Airlines
2. Singapore Airlines
3. Qatar Airways
4. Cathay Pacific
5. Air New Zealand
6. Etihad Airways
7. Qantas Airways
8. Emirates
9. Thai Airways
10. Malaysia Airlines Commercial Airline Industry is dominated by:
British Airways
Cathay Pacific
Japan Airlines
Air France-KLM
Southwest Airlines Regional, Budget, National, Privatised, Cargo, Charter Benefits for customers:
Lower prices
More destinations
Frequent flyer program
Round the World tickets
Computer reservation system
Travel agencies can make reservations directly from their terminal with any airline and on all continents without having to go through a coordination process or contract negotiations. All global CRSs provide the basic functions for the reservation process such as product presentation, reservation, fare quote & ticketing and additional services.
•Today, the user has direct access to essential travel information and can find further information in all CRSs about trade shows, visa regulations, particular events etc. Technology is changing how information is being passed
•Krisflyer -- SIA
•Executive Club -- British Airways
•Skywards - Emirates Airlines
•Privilege Club -- Qatar Airways
•Asia Miles, The Marco Polo C -- Cathay Pacific
•Asiana Club -- Asiana Airlines RyanAir: Pay less for standing Customers are not well-informed Customers Advertisers Asiana Airlines (2009) Build brand image Role Private jet buyers Billionaires like oil tycoons and founders of Google
Spaciousness & luxury
Personalized interior such as gold-plated fixtures, Jacuzzi, screening room or external cameras
Direct knowledge flow from jet buyers to aircraft manufacturers Business Travellers Pleasure Travellers Commercial Airline Travellers Private aircraft travellers Delegates Lack of knowledge flow between
Airline to crew: policies against discrimination of minorities
Minorities & their representative to airline: how to prevent misunderstandings or unintentional discrimination
Airline to other customers: educate them on how not to discriminate against minorities Muslim women was taken off a flight because a flight attendant thought she was suspicious as a result of a misunderstanding.
However, the customer assumed that this was a case of race discrimination and the Council on American-Islamic Relations complained about this incident.
The airline, Southwest Airlines, eventually apologized. Crew was alarmed by 3 Jews praying in Hebrew and caused and alarm which led to a lockdown and crash trucks, ambulances, the FBI and local police were sent to the airport when the plane landed. Educational Institutions Equip students with the neccessary skills and knowledge to work in the aviation industry Role University
Flight schools
Aircraft Mechanic schools
Helicopter training
Air Traffic Controller Training
Flight Dispatcher Training
Time Building Courses
Instrument Flight Rules Training
Type Rating Training
Sport Pilot Training
Unmanned Aerospace System UAS and UAV Training
Crew Resource Management The Terminal Owned by government, operated by privates
Aircraft can take off and land
Aircraft can be stored and maintained
Source of economic revenue
Connection with the world Manufacturers Aircrafts Interior Exterior Best In flight Entertainment
1. Virgin Atlantic
2. SIA
3. British Airways
4. Continental
5. Delta Airlines Airbus
Dassult Falcon
McDonnell Douglas
Engines BMW
Pratt & Whitley (PW1100G)
Rolls-Royce (Trent)
General Electric (GEnx-1B) Seats
Lights (service lights, reading lights etc.)
Sound system
Luggage cabin compartment
Emergency equipment (oxygen mask, life jacket)
Food and beverages preparation area
Cargo The International Air-cargo Association (TIACA)
Asia-Pacific Air-cargo Movement
Singapore Aircargo Agents Association
Federation of Asia-Pacific Aircargo Associations (FAPAA)
International Federation of Freight Forwarders Associations (FIATA)
ASEAN Federation of Forwarders Associations (AFFA)
Customs Broker
Express Operators
Freighter Conversion
Ground Handling
Charter Services
Facilities Management
Freight Forwarder
Handling Agents
Lessor Industry Watchdogs Nonprofit nonpartisan organizations that represent travel consumers
Serve as watchdog on the aviation industry
E.g. Consumer Travel Alliance
Disclosed hidden prices that disavantaged consumers, which added up to $9.2billion

Knowledge flow:
Between CTA and consumers - complaints and education material
Facilitate dialogue among players such as government, travelers and players about consumer issues, legislation, regulations, congressional/regulatory hearings, consumers’ interest/trends/attitudes etc Asiana Airlines CEO Ms. Park Lim Xiu Yan Jacqueline
U072097W Qantas A380 Captain Mr. Edison Kuik Kian Wei
U072947X Frequent Traveller Ms. Soh Lor Soh Tan Shi Min Rachel
U087149E Hidden Costs Host Mr. Jay Romeo Seow Weiqiang Jerome
U071710M FedEx is the largest freight carrier in the world Benefit for airlines (Sharing of):
Codesharing Price fixing by major airlines:
International airlines have been accused of price-fixing
A number of major airlines, such as British Airways, Korean Air and Air France, have been convicted.
Prevented other smaller airlines from competing against them
Strengthens the foothold of these companies in the industry, especially in times of economic crisis. Knowledge Transfer
Idea image: Airline to Advertising companies
Brand Image: Advertising Companies to Customers Virgin Atlantic’s Love Story (Net#work BBDO) Air Service Agreements
National Civil Authority
National Airlines
Incentives and subsidaries Role Lack of proper knowledge flow from:
Tour agencies to customers
Budget airlines to customers Airline Safety Parody Six Freedoms Of The Air First freedom: The exchange of overflying rights
Second freedom: Rights to land for technical reasons
Third/fourth freedom: Right to carry traffic to/fro the home state
Fifth Freedom: Rights to carry traffic to/from third countries enroute
Incentives and Subsidiaries Shops Airlines told by regulators to remove oxygen tanks from toilets Oversee and regulate all aspects of aviation industry, such as safety, inspection standards and overall efficiency of the industry E.g. Federal Aviation Administration (FAA), Civil Aviation Authority of Singapore (CAAS), International Civil Aviation Organization (ICAO) National Civil Authority Omnicom Group Inc. (U.S.)
WPP Group (U.K.)
The Interpublic Group of Companies Inc. (U.S.)
Dentsu Inc. (Japan)
Publicis (France)
Havas Advertising (France)

(2006) Top Agencies Bizarre Objects Actually Smuggled Onto A Plane Security
A Nigerian traveller “disappear” at the Delhi airport after flying from his country. He was supposed to be deported back from Delhi due to complications in paperwork in Nigeria. However, he disappeared when officials who attended to him in Delhi left him alone for a while. Possible failure of knowledge transfer between
the airport customs and the airline, which resulted in unsolved complications even after the customers had flown.
the airport and its security - problem with the SOP for the Delhi security as they had allowed him to disappear on their grounds.
Within the airport - the appropriate knowledge flow systems may not have been in place, which may have thus resulted in these failures in communication among the parties. In-house
Food and Beverages
Utensils Airports
Special Forces
Air marshals
Auxillary police
Customs officers Private Jets in Demand Food
In-flight entertainment
Airport taxes
Weekend surcharges
Toilet use Frequent Flyer Programmes Ticketing Rapping Flight Attendant Aviation Industry The Talk Show CRS Qantas a380 engine failure/emergency landing The End
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