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UNDERSTANDING ETHOS, PATHOS, and LOGOS

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Crystal Lamitina

on 3 February 2016

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Transcript of UNDERSTANDING ETHOS, PATHOS, and LOGOS

UNDERSTANDING
ETHOS, PATHOS, and LOGOS

ETHOS
to convince an audience of the author’s credibility or character

Ethics
Credibility
Character
Fair
Trustworthy

PATHOS
to persuade an audience by appealing to their emotions

Emotional
Feelings
Motivational
Questions to think about
Does the writer seem trustworthy?

Does the writer seem knowledgeable and reasonable?

How did the writer connect you emotionally?

What comparisons does the writer make to other people, places, or events within the text to establish authority?

LOGOS
means to convince an audience by use of logic or reason

Reason
Logic
Facts or Statistics
Evidence
In order to create the most influential display of media, one must use all three!
ETHOS, PATHOS, AND LOGOS
Examples:

http://www.pbs.org/pov/foodinc/fastfoodnation_03.php
How did the Nazis use propaganda?
http://www.ushmm.org/wlc/en/article.php?ModuleId=10005202
An Argument:

How was ethos, pathos, and logos present?

How to make an argument:
Purpose is to persuade someone to agree with you by using logic supported by facts
- use ethos, pathos, and logos to make a strong argument.

Claim:
decide your stance - for or against?

Evidence:
what proof (facts) do you have for support?

Warrant:
how can you link these facts back to your claim?

Counter-claim:
what is the opposite perspective?

Rebuttal:
how can you disprove this counter-claim?
Choose a topic and let's make an argument for or against it
A. Should not wearing a seat belt be illegal?
B. Should schools pay students for having good grades?
C. Should students be allowed to have cells phones in class?
D. Should students be allowed to eat during class?
Full transcript