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"Save the Beach": A self-sustaining model

Share with other Waterkeepers a self-sustaining model and self-managing movement from a watershed level, which binds and mobilizes thousands of people twice a year to clean and celebrate the collective spirit of commitment towards protecting our ocean
by

Margarita Diaz

on 13 March 2017

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Transcript of "Save the Beach": A self-sustaining model

"Save the Beach"
a self-sustaining model

Trash
fugitive sewage spills
dead marine mammal
1992
1998
2OOO
San Diego Baykeeper
I love a clean San Diego
Neighbors &
Schools
1996
Collaborative
Community based
Hands on
Multisector
Need for Action!
Problems:
Mission:
Generate processes promoting changes towards sustainable practices and environmental policies, based on education programs, access to information and community involvement.
Was founded in 1991
* Lack of services
* Police patrol
* Lifeguards
* Restrooms
*No public information about water quality
Salvemos la playa
2OO2
2OO3
2OO4
2OO5
2OO6
2OO7
2OO8
2OO9
2O1O
2O11
Results after 12 years
24 campaigns
180 metric tons
80 co-sponsors
5,000 volunteers in a single morning within the watershed
55 tons in a single campaign, with inland and coastal sites
How did we get there...?
what does this self sustaining model consist of?
30,000 volunteers
since March 2010 Tijuana Waterkeeper
Goal: "Awareness through action"
Strategy:
Connect people
to it’s problem, which is the trash
through immediate individual action,
through joyfull celebration of the results.....
to the beach and ocean
Community engagement
Safe sustaining through pure volunteerism
1.
2.
3.
Inclusive of all sectors and ages
4.
Identity and sense of belonging
slogans
tradition
consistency
solidarity
5.
Celebration
6.
No protagonism, horizontality
7.
Multiplication of leaderships
8.
Decisions by consensus with transparency
9.
Growth by atraction
10.
open source
2OO3
2004
2006
2007
2008
2009
2010
2011
watershed focus
transborder
Principles:
2012
Full transcript