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"Save the Beach": A self-sustaining model
Transcript of "Save the Beach": A self-sustaining model
a self-sustaining model
fugitive sewage spills
dead marine mammal
San Diego Baykeeper
I love a clean San Diego
Need for Action!
Generate processes promoting changes towards sustainable practices and environmental policies, based on education programs, access to information and community involvement.
Was founded in 1991
* Lack of services
* Police patrol
*No public information about water quality
Salvemos la playa
Results after 12 years
180 metric tons
5,000 volunteers in a single morning within the watershed
55 tons in a single campaign, with inland and coastal sites
How did we get there...?
what does this self sustaining model consist of?
since March 2010 Tijuana Waterkeeper
Goal: "Awareness through action"
to it’s problem, which is the trash
through immediate individual action,
through joyfull celebration of the results.....
to the beach and ocean
Safe sustaining through pure volunteerism
Inclusive of all sectors and ages
Identity and sense of belonging
No protagonism, horizontality
Multiplication of leaderships
Decisions by consensus with transparency
Growth by atraction