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ONLINE ADVERTISING & PRESENCE
Transcript of ONLINE ADVERTISING & PRESENCE
Plan and Strategies
Create and Produce
Buy (Digital Media)
refers to on-demand access
to content anytime, anywhere,
on any digital device, as well as
interactive user feedback,
creative participation and
community formation around
the media content.
Evolution of New Media -
Internet as a Network of Networks
New Media & Internet Marketing
Display Marketing is the use of web banners or banner ads placed on a third-party website
or blog to drive traffic to a company's own website and increase product awareness.
SEARCH ENGINE MARKETING
SEM is a form of marketing that seeks to promote websites by
increasing their visibility in search engine result pages (SERPs) through the use of either paid
placement, contextual advertising, and paid inclusion, or through the use of free search engine
SEARCH ENGINE OPTIMIZATION
SEO is the process of improving the visibility of a website or a web
page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
SOCIAL MEDIA MARKETING
Social media marketing: the process of gaining traffic or attention
through social media websites such as Facebook, Twitter and LinkedIn.
Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.
Content marketing products frequently take the
form of online newsletters, digital content, websites or micro sites, webcasts/webinars, podcasts, videos, video portals or series, in-person road shows, roundtables and much more.
Digital Media Planing and Buying. Advertise on networks such as Google Adwords and Youtube TrueViews (Pre-Roll Videos)
QR CODE CAMPAIGNS
Qr Codes Campaigns are a very effective way to engage with mobile users. The possibilities are countless!
Like Gateways, Contests and Splash Pages.
Augmented reality is a technology that allows for computer generated virtual imagery information to be superimposed onto a live direct or indirect real world environment in real time.
Host your own content and drive traffic to your website. Blogging is one the most powerful online marketing tools. Create and share Effective Content.
Content Creation (The Basics)
Screening / Script Writing
Directing & Producing
Post-Production / Editing
A dynamic and creative team, we hand pick the members of our team to ensure the best, most creative work possible.
Innovative screenwriters, our writers bring something new to each project and know how to engage any audience.
Applications are Limitless! It is the Best way to Engage with Mobile Users. Branding, Socializing and Call to Actions made fun! From Web applications to Augmented Reality, We offer you the Best!
27.4 million Canadians are online
(that is 80% of the population!)
Canadians aged 18 to 39 now spend
more time streaming content on
computers than watching television.
Each person in Canada watches one hour per
day of online videos – 80% of that is on YouTube
The average YouTube viewer watches 261 minute per month
53% more likely to get a first page Google result with web video on your homepage
Our Video department is responsible
for Over 250 millions views
A viral video is a video that becomes popular through the process of Internet
sharing, typically through video sharing websites, social media and email.
KEN BLOCK - GYMKHANA 5
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