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Transcript of Real Madrid
Background and History
Achievements or Impacts
Determine Business Level Strategy
Key Issues in Determining a Business Strategy
Differentiation Business Strategy
Costly to imitate
Organized to be exploited
Madrid Futbol team founded
King Alfonso XIII awarded them the name Real.
Santiago Bernabeu becomes president of club and created strategy of signing world-class players
Team vs. Tradition
The Santiago Bernabeu
Transfer Fees and Contracts Offered
Awards and Trophies
Single Season Records
Spanish Futbol Records
Club’s Financial Value
: Bernabeu dies
: Real Madrid creates team with home grown players
: Perez elected president and creates first "Galaticos" era
Human Resource Management
Central Role of Customers