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Review of Related Literature

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Kimberly Cabral

on 30 November 2012

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Transcript of Review of Related Literature

Timeline 2013 2009 2010 2011 2012 Foreign Literature 0 + - = 9 8 7 1 2 3 4 5 6 c Local Literature Local Literature Foreign Literature Article about “Using your website to advertise your business” retrieved Oct. 21, 2012 by April Dunca at advertising.about.com. Review of Related Literature Foreign Literature Foreign Literature Foreign Literature Foreign Literature Local Literature “You can't hide from it. Whether you're driving by a billboard, listening to the radio or flipping through the TV channels, every advertisement has dot.com this and dot.com that. Even in a lean economy, the evolution of the Internet has business taking a new direction. Now companies need a Web site, even if they aren't involved in e-commerce. But this new wave of marketing still takes some old-school advertising.” Article about “Website - Its importance for business” retrieved Oct. 21, 2012 by Peter Hearn at resources.bravenet.com. “In today's time of internet popularity and globalization, a web page or website is a dynamic tool in the market for you to both acquire and service your clients. It enables one to make information easily available about themselves as well as the products and services they plan to offer. Competition has never been fiercer and it has become necessary for every company and business to fight tooth and nail for every inch of that customer share. Online presence has lowered barriers to entry for smaller players and has provided an instant 'global reach at practically zero cost', ‘online a presence’ i.e. a website that allows you to sell your products or services to visitors paying through their credit card.” Article about “Internet payment system” retrieved Oct. 21, 2012 at referenceforbusiness.com. "The low cost of entry has attracted hundreds of companies, large and small, to the level playing field of cyberspace," Paul J. Dowling, Jr. noted in his book Web Advertising and Marketing . "On the Internet, a small, one-man operation can look as good or better than a large, multinational corporation. But whether it's an individual working out of a virtual office, or a CEO sitting in an expensive downtown office building, they're going online for one purpose—to sell. And they're leaving no stone unturned in their efforts to make it safe and easy for their customers to buy. " Article about “Online business advantages” retrieved Oct. 21, 2012 by Zhenya Beck at centauria.com. “Advantages of going online: Powerful, fast and efficient marketing and communication tool and medium, telecommuting reduces the number of cars and car miles, Very inexpensive way to reach new markets and interact with them, Office & transportation cost savings, Unlimited possibilities for automation of your business, you can automate your order and payment processes, your customer support tasks and more, Global presence 24/7.” Article about “Importance of websites in the overall marketing mix” retrieved Oct. 21, 2012 by Derek Stockley at derekstockley.com.au. “Internet marketing is now a major, multi-billion dollar industry. Despite some concerns, many consumers now have the skills and the confidence to transact purchases using the web. A modern, well presented website is now expected for most businesses and organizations. A website should explain the products and services offered. It should also provide background and general contact information. A website can also allow online transactions, from simple enquiry requests, through change of detail processing (e.g. address changes) to advanced functions such as supply change management.” In article Business environment in Philippines in 2012 posted on Jan. 20, 2012 retrieve October 21, 2012 from the imapwebsolutions.com, Abu Md. Rahman “Everyday business is becoming harder to hardest due to lot innovation and entrepreneur creating in Philippines. Philippines is a growing country and people are adapting the social life with technology. Technology is controlling the total business environment. Customer support is improving every day in Philippines business. Today 1/3 of the population is using Internet. Filipinos are already trusting online transaction and deals to purchase online every day. Internet banking is growing significantly. ATM card provider is online transaction ready since few years.” In article “Internet Marketing in the Philippines” posted Dec. 07, 2007 retrieve from November 28, 2012 at articlesbase.com “Internet marketing, also referred to as online marketing or E-marketing, is the marketing of products or services over the internet. Because of the internet, many unique benefits on marketing, has been added such as low cost in distributing information and media to a global audience. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales.” Local Literature In the article about “Advantages of starting online store” retrieve from October 21, 2012 at pinoybisnes.com “Consumers can easily shop from any place in the world and through many items and categories without leaving their house. It also allows consumer to compare between a numbers of varieties in any aspect they want. Costumer has the freedom to read reviews of other customers if the product is suited to their taste. They can also easily search for those hard to find gadgets, products or items. Furthermore, the Internet is available round the clock and year, so the consumer is welcomed whenever they want to visit the Online store.” Local Literature Local Literature The End... CHAPTER 2 In the article about “What are the advantages of online transaction?” posted on Feb. 27, 2011 retrieve from October 21, 2012 by Dexter Panganiban at techathand.net “One of the most important tools in buying online is the Credit Card. Although there are other third party site that could process payment it still end up on using Credit Card on adding funds to those sites.” He also include Advantages of online transaction like; “you don’t have to fall in line in paying; you don’t have to exert an effort in getting the product you want; it saves time on purchasing you can do other things without living your work place.” In the article about “Socio economic benefits of being online” retrieve from October 21, 2012 at articlebase.com “For many businesses, the internet has become a springboard to phenomenal success in terms of profit. Traditional commerce may be headed to its twilight years as more and more people are beginning to embrace the enticing allure of online shopping for goods and services. Almost all trade transactions have online features which enable clients and consumers to satisfy their needs without leaving the comfort of their homes.”
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