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Unilever

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by

ATHINA STANTZOS

on 4 December 2013

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Transcript of Unilever

Introduction
Unilever: a multinational consumer goods company

CSR
Innovation
Dual action
Corporate Purpose
What are the main aspects of the European Environment and of the EU policy that are relevant for this firm? Why?
How is globalization a relevant issue for the industry and the firm considered? Why?
How is innovation a relevant issue for the industry and the firm considered? Why?
What is the stated purpose of the firm considered (beyond profit)? Why?
As a consequence, what is the main role of the corporate parent within the firm?
WORLDWIDE SCOPE
= Geographical aspect
WORLDWIDE SIMILARITY
= Homogeneity around the world
WORLDWIDE INTEGRATION
= world as a linked system
GLOBALISATION
Presence of some of Unilever's brands
FMCG INDUSTRY
Procter & Gamble
Nestlé
Johnson & Johnson
Pepsico
Coca-Cola
190 countries
Subsidiaries in 90 countries
Emerging countries 55%
"White spaces"
Central Africa
Myanmar
"Think global, act local"
Local Brands
Global Brands
FMCG industry advantages:
resilient to recessions;
constant development

Influence on the company
Global threats:
- Impact of rising prices
- Euro zone crisis
Global opportunities:
- Growing population;
- Driving growth of emerging markets

Structure of the parent companies
Foundation agreements
Equalisation agreements
Deed of mutual covenants
Agreement for mutual guarantees of borrowing
=> Unity of management operations, shareholders right, purpose and mission
Code of business principles
Standard of conduct
Employees
Consumers
Obey the law
Shareholders
Interest of the company
Compliance
European Competition Policy
Role: safeguarding consumer interests and promoting quality in production by promoting fair competition between companies.
EU Sustainability
EU Research Communities
Unilever's R&D annual budget 900 million

EU scientific research programmes

EU breakthrough technologies
Unilever
FMCG Industry
Increasing speed of life and technology development => People expect everyday life products to be updated.

The industry has seriously started to take into account customers opinion to conclude in which direction should firm innovation move.
They meet customers needs through continuous innovation carried out by their rich R&D departments.

Open innovation => willing to hear external experts solutions or opinions to their own problems.
Unilever's CO2 emissions
Source: Unilever website
Cartels => Formed by companies that abuse of their dominant positions in the market

2011: Unilever fined by the EC for an amount of €315.2 million for forming a cartel with P&G and Henkel
EU Eco-label
Unilever's sustainable living plan
LSMS 2061-GROUP 4
De Montigny Jean
Esnal Maider
Huguet Monica
Kalm Svetlana
Sargsyan Sofia
Stantzos Athina

Founded in 1930 from the merger of two companies
Level Brothers (UK) Margarine Unie (Netherlands)
“one of the world’s leading suppliers of fast moving consumer goods with strong local roots in 190 countries across the globe.”
Four product areas
Personal
Care
Refreshment
Foods
Home
Care
Dual structure
Unilever NV
Unilever PLC
Business model
The sustainable growth
The reduction of the environmental impact
The increase of positive social impact
Actions
Online meetings
3 "R"
Reduce
Recycle
Reuse
Reduce Gaz emissions
Healthier products
Future Intentions
New distribution channels
Change in the format of the products
Promotion of healthier habits
Fight the climate change
Summit in Lisbon in 2000

Three domains
Environmental
Social
Economic

Unilever's example with the "sustainability living plan"

Competitive
advantages
Sustainable
projects
Mission
Vision
Define the purpose of the company
Source: Unilever website
Miguel Pestana, VP of the external affairs of Unilever
Source: Unilever website
Full transcript