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Dickson Mounds Museum PR Campaign
Transcript of Dickson Mounds Museum PR Campaign
DATE: May 6,2014
Higher education students, professors, and administrators
Anthropologically inclined generations
Increase and manage online presence
Branded market museum identity
Planning starts June 1,2014
Effective Sept. 1, 2014
Update twice a week
Gain support from local higher education community
Provide hands-on training and experiences for local students
Expand community involvement
Increase community participation
Identify base demographics
Establish and preserve financial stability
Internships:Effective Spring 2015 Semester
Monthly:Effective August 2014
Quarterly: Effective September 2014
Yearly: Effective October 2015
Social Media & Website
35 guests at $5 each = $2,100
50 guests at $15 each = $3,000
75 guests at $25 each = $1,875
Analyze social media feedback
ex. retweets, shares, views, etc.
Analyze number of visitors present at each event and the fluctuation of those numbers
Use Social Media metrics to plan future media strategies
Use these results from the events to help with future planning
Social Media counts 'views', 'likes', and 're-tweets'
Internships/Volunteering count applications and number of volunteers
Fundraisers have sign in sheets at each event
Measured through verbal feedback and total presence of visitors
More interaction with area students of all stages
Increase community knowledge of the Illinois River Valley area
Increase attendance at the Museum
Verbal feedback may be inaccurate
Social Media feedback such as 'views' may be the same person viewing multiple times
Do you have any questions?
Our goal is to increase attendance at the museum. Even though it is a small organization, we want everyone to know they are welcome.
Our strategy is to use various activities hosted by the Museum, so that visitors can learn more about the history of the Illinois River Valley.
Our objective is to improve the image of Dickson Mounds Museum to one that attracts visitors and schools, and educates the community.
Goals and Objectives and Strategies
Dickson Mounds Museum PR Campaign
Learn about the Native Americans from the Illinois River Valley through various activities, displays, and programs
Works with various local organizations and corporations to sustain itself and support the community
Has experienced dwindling numbers of visitors since its re-opening in 1994
Hosts a number of unique and fun events to offer great opportunities to people of all ages and various interests
Hosts school groups from around the region
Work with additional schools
Open other fields of interest
Offer a 'Corporate Day'
"More Than Just Bones"
Coffee at DMM
$5 entry fee
Feature Segment: 'What's new at the museum'
Coffee and light breakfast
Cocktails and h'orderves
$25 entry fee
Featured Speaker with Q&A session
Does not have to be at DMM
$50 entry fee
Attracting more visitors to Dickson Mounds Museum
Main Focus - To promote the idea that the museum is 'More Than Just Bones'
Focus on more positive aspects of Dickson Mounds Museum