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The Web 2.0, or how individuals became mass media
Transcript of The Web 2.0, or how individuals became mass media
Change in philosophy
Change in communication
The Web 2.0,
or how individuals
became mass media
To cite this work:
Peña-López, Ismael. (2013) The Web 2.0, or how individuals became mass media
Magister Lvcentinvs on Intellectual Property, University of Alicante, 13 May 2013.
To contact the author: http://ictlogy.net
All the information in this document under a
Creative Commons license:
Attribution – Non Commercial – No Derivative Works
Alicante, 13 May 2013
Magister Lvcentinvs on Intellectual Property
University of Alicante
Available on the web w. open licence (Open Data)
Available as machine-readable structured data
...Plus non-proprietary format.
...Use open standards (RDF) to identify things
...Link your data to other data (Linked RDF)
Kind of tool.
An attitude, not a technology
The web as the platform (/apps, /html5)
The dominance of data
Rich user experience
Rip, mix, share
Architectures of participation, social media
Everyone is a creator
Information in real time
Wisdom of the crowds
The cathedral and the bazaar
The hacker ethic
Echo chambers and the Daily Me
The knowledge gap hypothesis
Social Networking Sites: Facebook, Linkedin
Blog: Wordpress, Blogger
Social bookmarking: Delicious, Diigo
Photo: Flickr, Picasa
Presentations, documents: Slideshare, Scribd
Maps: Google Maps
Wiki: Wikipedia (Mediawiki)
Collaborative documents: Google Documents
Feed readers: Google Reader
Freedom to create and share
The creator is the editor.
Immediacy vs. lack of filtering
Visibility based on popular meritocracy.
Conversations, virtual communities.
many to many
Drop of the transaction costs
Knowledge hubs and assembles
Connected & decentralized knowledge
Always on: social vs. professional
The procrastination principle: perpetual beta
Markets and politics as conversation.
Prosumers and wikinomics
Open content, open licenses, syndication
The long tail
Credit? Reputation? Trust? Authorship?
The Web 2.0
Economy of abundance
Communication in the Network