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The Web 2.0, or how individuals became mass media

13 May 2013, Magister Lvcentinvs on Intellectual Property, University of Alicante
by

Ismael Peña-López

on 17 October 2014

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Transcript of The Web 2.0, or how individuals became mass media

Change of technology

Change in philosophy

Change in communication

The Web 2.0,
or how individuals
became mass media

Ismael Peña-López
To cite this work:
Peña-López, Ismael. (2013) The Web 2.0, or how individuals became mass media
Magister Lvcentinvs on Intellectual Property, University of Alicante, 13 May 2013.
<http://ictlogy.net/presentations/20130513_ismael_pena-lopez_-_web_2.0_or_how_individuals_became_mass_media.zip>

To contact the author: http://ictlogy.net




All the information in this document under a
Creative Commons license:
Attribution – Non Commercial – No Derivative Works
@ictlogist

Alicante, 13 May 2013
Magister Lvcentinvs on Intellectual Property
University of Alicante
RSS
Widget
Tag
Available on the web w. open licence (Open Data)
Available as machine-readable structured data
...Plus non-proprietary format.
...Use open standards (RDF) to identify things
...Link your data to other data (Linked RDF)
Open Data
Infoxication Filtering
Knowledge Reputation
Net
Node
Applications: attributes
Kind of tool.

Cost:
free
freemium
payment

Hosting:
installation
online service
both
An attitude, not a technology
The web as the platform (/apps, /html5)
Cloud computing
The dominance of data
Rich user experience
Rip, mix, share
Architectures of participation, social media
Everyone is a creator
Information in real time
Wisdom of the crowds
Coase's Penguin
The cathedral and the bazaar
The hacker ethic
Echo chambers and the Daily Me
The knowledge gap hypothesis
Social Networking Sites: Facebook, Linkedin
Blog: Wordpress, Blogger
Nanoblog: Twitter
Social bookmarking: Delicious, Diigo
Photo: Flickr, Picasa
Video: Youtube
Presentations, documents: Slideshare, Scribd
Maps: Google Maps
Wiki: Wikipedia (Mediawiki)
Collaborative documents: Google Documents
Feed readers: Google Reader
Storage: Dropbox
Comunication: Skype
(emblematic) Applications
Freedom to create and share
The creator is the editor.
Immediacy vs. lack of filtering
Visibility based on popular meritocracy.
Conversations, virtual communities.
Emergent behaviour.
Tools: attributes
Directionality, qualitative:
unidirectional
bidirectional
hybrid
Directionality, quantitative:
one-to-one
one-to-many
many to many
Platform:
phone
Internet
both
Drop of the transaction costs
Reconfigurable networks
Non-hierarchic environments
Collaborative environments
Knowledge hubs and assembles
Connected & decentralized knowledge
Always on: social vs. professional
The procrastination principle: perpetual beta
Markets and politics as conversation.
Prosumers and wikinomics
Open content, open licenses, syndication
The long tail
Gift economy

Credit? Reputation? Trust? Authorship?
Technological change
The Web 2.0
Mashable:
open API
widgets


Competences:
basic
advanced
expert
LAMP
CMS
XML
RSS feed
FOAF
RSS...
API
Mashup
Widgets...
Hashtag
Folksonomies
Filters
Tags...
Metadata
Linked Data
RDF
Semantic Web
Open Data...
Liked Data...
Main consequences
Main consequences...
Economy of abundance
Communication in the Network
Main consequences...
Full transcript