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Getting your career started through social

A brief overview of the power of social media for transfer

Kalle Eko

on 10 October 2014

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Transcript of Getting your career started through social

Get social at CCC
What's Twitter?
How does Twitter really work?
140 characters: Really means 120, 110, or 100 if possible
RTs: Retweets (foundation of shared content)
Style: abbreviations galore (e.g. #TBT, #FF, #YOLO)
Back and forth dialogue, lists to keep track of content
Tweet frequently: tangential/unrelated content is great!
Using Twitter Strategically
Craft a plan, make goals
Track analytics
Watch for trends
Think through campaigns and about supplementary social media
Use Twitter Advanced Search
Building the
What is Twitter?
~ 500 million registered users
35% real users (according to NYTimes)
55% of employers recruit candidates on Twitter
68% of CEOs don't use it (or any other social network)
15% tweeters = 85% tweets

by @KalleEko

Twitter and Instagram: @KalleEko
Email: keko@ccc.edu
City Colleges of Chicago
Facebook: facebook.com/citycollegeschicago
Twitter: @ChiCityColleges
Tumblr: citycollegeschicago.tumblr.com
Instagram: @citycollegeschicago
Stream, not a page, of content
After CCC
Top Social Media Tips for Students
clean up your profiles
follow up with people
tweet about things you're interested in
fill out your profiles completely
research your transfer school/career
be appropriate, purposeful and stand out
LinkedIn: bit.ly/cccalumni
Clean up
follow up with people
talk about what interests you
~ 259 million registered users
64% of visits to corporate websites
50% of people have complete profiles
47.6% spend 0-2 hours per week
94% of recruiters use it

Periods on Twitter
For Student Managers
tell us about what's going on
use Facebook groups, not pages
tweet about things you're interested in
keep things positive
spread good CCC info
Facebook pages are lame
Logically similar to Twitter but way more fun
Great visual showcase, better with good photography
Full transcript