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Tampa Bay Buccaneers Marketing

Marketing techniques that should be implemented by Raymond James Marketing Team to raise income and game attendance

Lauren Brocklesby

on 26 July 2010

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Transcript of Tampa Bay Buccaneers Marketing

Sports Marketing
Tampa Bay Buccaneers Fans: an asset
to the team Children Attendance has
dropped every year
since 2005 Recession Bad Season
Record Methods of Marketing free parking pre-game activities giveaways sponsors cheerleaders
mascot Television Blackouts
for Struggling Teams http://www2.tbo.com/content/2010/jan/05/bucs-home-attendance-drops-sharply-2009-season/sports-bucs/ "Buc from birth" Oakland Raiders Indianapolis Colts Detroit Lions Blackmail Raymond James
Stadium 1998 Buccaneer Cove Pirate ship $950,000 within
first year Lauren Brocklesby
Full transcript