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by

Jamie Donaldson

on 1 October 2013

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Transcript of Facebook

Your Brand + Facebook
Using Facebook For Advertising
Presented by:
Felicia Harris Jamie Donaldson Guping Ma
Audience Segmentation
Peer Recommendations
Flexible Budgets/Ads Manager
Brand Awareness
Drive Traffic

Strategies
Evaluation Metrics
Does it look like.....?
Does it look like ...?
It's your Lucky Day!
You're outdated!
Examples
Likes
CTR
CPM
Impressions
Frequency
Reach
New Ones...
Connections:
Engaged Users:
Talking About This:
Conversation Tracking:
Cost per Action:
Technology Example
Advantages
Disadvantages
Advertisement Types
Neutral Example
Burger King Whopper Sacrifice
Good Example
Ikea Showroom
Marketplace
Premium
- Lower cost
- High reach
- Use to get more likes
- More expensive
- Sponsored Stories
- Promoted Posts
- Use to promote products or services
How Does Your Ad Look?
Make it noticeable
Have a catchy headline
Avoid too much text
Have a relevant picture
Be Knowledgeable
Know what type of ad you're purchasing
Know your audience
Have An Obvious Call To Action
Get people to DO something
Watch a video, like their page, etc.
Try offering coupon codes, samples, or discounts
Test Your Campaign
Make multiple versions of your ads
Small changes can make a BIG difference
Keep budgets low at first

The Common Metrics
Squeezing Smile Machine
History
(
of Facebook Advertising
)
Ads/Likes may not = sales
People don't buy where they play
Is your ad mobile ready?
Facebook could screw up
Examples
sponsored story
anywhere on the post
created story from the post
actions taken
average amout you pay
Violating
Anti-social Concept
Low cost low technology
Interaction
Within minutes- Maximum tags
283,859 Views
307,664 Likes
www.ikeafans.com
Cannes Award :Advertiser of the Year
Maximize Interaction
Bridge real and online world
Charity
>20,000 users uploaded photos
30,000 Likes
>40,000 Oranges
5,000 liters of fresh orange juice
Integrate other social media sites

Interactivity
Good 1st Experience
Instruct & inspire
Images & Quotes
Military Facts+Pictures+Resources
Buzz
THANK YOU
FB community "joined" the advertising group
Full transcript