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Transcript of Facebook
Using Facebook For Advertising
Felicia Harris Jamie Donaldson Guping Ma
Flexible Budgets/Ads Manager
Does it look like.....?
Does it look like ...?
It's your Lucky Day!
Talking About This:
Cost per Action:
Burger King Whopper Sacrifice
- Lower cost
- High reach
- Use to get more likes
- More expensive
- Sponsored Stories
- Promoted Posts
- Use to promote products or services
How Does Your Ad Look?
Make it noticeable
Have a catchy headline
Avoid too much text
Have a relevant picture
Know what type of ad you're purchasing
Know your audience
Have An Obvious Call To Action
Get people to DO something
Watch a video, like their page, etc.
Try offering coupon codes, samples, or discounts
Test Your Campaign
Make multiple versions of your ads
Small changes can make a BIG difference
Keep budgets low at first
The Common Metrics
Squeezing Smile Machine
of Facebook Advertising
Ads/Likes may not = sales
People don't buy where they play
Is your ad mobile ready?
Facebook could screw up
anywhere on the post
created story from the post
average amout you pay
Low cost low technology
Within minutes- Maximum tags
Cannes Award :Advertiser of the Year
Bridge real and online world
>20,000 users uploaded photos
5,000 liters of fresh orange juice
Integrate other social media sites
Good 1st Experience
Instruct & inspire
Images & Quotes
FB community "joined" the advertising group