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Transcript of Concordia University
We spent the day working on key words and concepts.
Words became phrases and thoughts emerged...
Learn by doing
Memorable Brand Campaigns
Examples in the College Sector
Why the need for a campaign?
1. It tells your potential customer who YOU are!
2. It differentiates you from the competitors.
3. It helps to establish a look, feel and attitude specific to you.
The Concordia Experience: Our
Relevant for Stakeholders
Let Us = together, joined, plural not singular... it signifies community
Go = take action, serve, do, give back... it signifies positive action.
Signifies new beginnings, excitement, hopefulness, community, together.