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Concordia University

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by

Patricia Rincon

on 17 July 2016

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Transcript of Concordia University

Concordia University
Incubate Retreat
We spent the day working on key words and concepts.
Academics
Campus/ Neighborhood
Community
Faith
Words became phrases and thoughts emerged...
Community
Giving back
Sharing
Inclusive
Welcoming
Engaged
Learn by doing
Action
Memorable Brand Campaigns
Examples in the College Sector
Why the need for a campaign?
1. It tells your potential customer who YOU are!
2. It differentiates you from the competitors.
3. It helps to establish a look, feel and attitude specific to you.
The Concordia Experience: Our
Secret Sauce
Community
Relationships
Personal
Friendships
Inspired
Friendly
Welcoming
Connected
Home
Relevant for Stakeholders
Prospective students
Current students
Mentors
Alumni
Staff
Donors
Leadership
Parents
Families
Strategic partners
Let Us = together, joined, plural not singular... it signifies community
Go = take action, serve, do, give back... it signifies positive action.
Signifies new beginnings, excitement, hopefulness, community, together.
Let's GO
Manifesto
Let's GO
Full transcript