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Eating Patterns in New Zealand

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Hannah Braybrook

on 18 May 2014

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Transcript of Eating Patterns in New Zealand

Eating patterns in New Zealand
Traditional Maori foods Pre 1800's
Maori traditional foods were:
kumara, taro, yam
kai moana (seafood) & birds
They lived off the land and had a hunter gatherer lifestyle

When Captain James cook came to NZ he bought more traditional british foods, such as pigs, potato, carrot, wheat etc
The British diet - early 1900's
Common British foods were now eaten by many people
Breakfast: porridge, bacon, eggs & tea
Lunch: meat sandwich, soup & tea
Dinner: Meat based meal, cooked pudding & tea
Milo and the great depression
Milo was developed in 1935 in response to the great depression. Many children were not meeting their nutritional needs

To this day, Milo is still heavily marketed towards
keeping children healthy
Rapid soup and the busy housewife
Nestle Rapid soup and Maggi Soups were launched in 1949 & 1952 respectively.
Instant soups were marketed towards busy housewives, this was the beginning of the convenience food revolution
Post WW2 and immigration
After WW2 there was an influx of immigrants to New Zealand, they bought with them many different cuisines and drinks. One in particular would take off in New Zealand and change our eating patterns dramatically.

Coffee drinking began to boom in the 1950's and consequently our tea consumption suffered. Nestle's introduction of Nescafe in 1958 ensured we could drink coffee in our homes

1960's & convenience
Convenience foods were big in the 1960's and this saw the launch of Maggi sauce mixes and stock powders (64' & 67' respectively)

Supermarkets also began to open in the 1960's increasing access these convenience foods provided by Nestle
1980's & beyond
With the introduction of the microwave in the 70's and increase in popularity in the 80's, Nestle launched Maggi 2 minute noodles in 1985
Original Kiwi Dip made with Nestle reduced cream and Maggi onion soup, a staple at many gatherings
Nestle Milky Bar & the Milky Bar Kid
Convenience foods continued to grow with increasing variety and flavours of many soups, sauces & noodles, (Particularly asian style sauces which expanded our taste and cuisine) all of which Nestle have provided for us.
Eating Patterns today
Eating patterns have changed dramatically since colonial times. We now eat more frequently, we eat a greater volume of food, we eat a more varied diet &we eat a diet based around convenience.

We have been influenced by many multinational food corporations, but Nestle has had a profound affect on our diet and eating patterns today.
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