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Business Model for NWCL
Transcript of Business Model for NWCL
CHINA'S PROPERTY INDUSTRY ECONOMICAL POLITICAL SOCIAL society cities businesses residents shopper customers metropolis second-tier cities urban ecosystem sustainability interaction between buz circles residential culture evolution city landmark environment CSR citizen modernization location traffic service mega-urban
project cost reduction 2-sides contract brand entertainment shopping catering luxury targeting lifestyle green space status life quality diversification PROPERTY MANAGEMENT Demand of residential
property Supply of residential
property investors & speculators first-time buyers Disposable income Urbanization migrant workers "Baby boom" expectation of further appreciation CENTRAL GOVERNMENT Monetary policies Regulations Financing land supply Municipal Government municipal fiscal
budgeting APRIL, 2010: 'THE 11 REGULATIONS'
GENERAL OFFICE OF STATE COUNCIL, CIRCULAR ON PROMOTING THE STEADY AND HEALTHY DEVELOPMENT OF THE REAL PROPERTY MARKET JANUARY, 2011: 'THE 8 REGULATIONS'
NOTICE OF STATE COUNCIL ON ISSUES
RELATING TO FURTHER REGULATION
OF THE REAL ASSET MARKET FEBUERY, 2013: 'THE 5 REGULATIONS' Chart 1: month-on-month 'Real Estate Price Index' GROWTH: EXPANSION DIFFERENTIATION rich & power middle class fairly well-off
- ‘XiaoKang’ metropolis second-tier cities meeting basic housing
needs offering mixed living
experience offering luxurious living
experience lower-tier cities ENVIRONMENT INDUSTRY & STRATEGIC GROUP Environmental
protection STAKEHOLDERS AI IBMS OLD CITIES VENERATION 1992, mayor of Beijing, ZHANG Baifa's visit to HK:
contract with New World to venerate
ChongWen District GOVERNMENT RELATION LAND ACQUISITION FINANCING HONG KONG financial market bank syndicate off-shore RMB bonds PROPERTY PLANNING MMTC-multiple modulized
& tri-dimensional community CONSTRUCTION outsourcing: international top design groups advanced concept space utility "FENG SHUI' LOCALIZATION residential housing facility office building package building CBD & traffic conjunctions resolving conflict between residential
& business areas green space LAND RESERVE BRANDING BRANDING land bidding
company: for the land
buying from competitors + SHALL WE GO INTO
NEW MARKETS.... environmental protection public benefit activity department store & hotel Ally with local government on landmarks Follow central government's regional development policies building up land reserve UTILIZING RESOURCES: MODE OF ENTRY RESPONDING TO THE ENVIRONMENT squeeze out from first-tier cities
local government needs a landmark
citizens pursuing higher housing conditions government relation
brand name MARKETING online sales centre BRANDING ENVIRONMENT external measurements internal measurements respond to competitor? (risk & opportunity) (weakness & strength) sustainability of land reserving strategy? -local land developer focus on basic housing needs experience & brand as an HK developer demand-supply unbalance? -reversal of 'demand > supply' in second-tier cities -potential bubble -government regulation on land acquisition -negative coverage -low turnover leading to solvency -enhance government relation -lower entry barrier through business property -appreciate the value of future residential property SHOULD WE? COULD WE? WHAT'S NEXT, INTERNATIONAL? COULD WE? WILL WE? Can our business model
fit a different environment? What's the strategic vulnerability
of core competence? -Southeast Asia: similar macro-environment -'GuanXi': creating value of local government - maintain government relation in China - uncertainty of Chinese regulation perspective Team 2: Le HE / Zheyuan HU / Huizi LI / Xingdi TIAN / Ye YANG REFERENCE New World, 2010. New World Real Estate2010 Annual Report.
New World, 2011. New World 2011 Annual Report.
New World, 2010. New World 2010 Annual Report.
Mainland property companies' performance and market outlooks deloitte
China real estate investment handbook –The details that make a difference 2012