Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Demo BVA / Prezi créatif

Client BVA clin d'oeil autour du nom de l'étude pour Esomar
by

Pixel Farandole

on 26 June 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Demo BVA / Prezi créatif

TAKEAWAYS: GOLDEN RULES FOR A SUCCESSFUL PROCESS
A RANDOMIZED CONTROL TEST ON
2.5 MILLION FRENCH TAX PAYERS
A live experiment to identify the most efficient Nudges to use for the 2015 campaign

500.000
500.000
emails
500.000
emails
500.000
emails
500.000
TEXT
last year 13.6 million people
used online tax returns

last year 13.6 million people used online tax returns. You too can save time – submit your tax return online

last year 13.6 million people used online tax returns. As a result, 200 tons of paper were saved

SOCIAL NORMS
last year 13.6 million people used online tax returns


SOCIAL NORMS + LOSS AVERSION
last year 13.6 million people used online tax returns.
You too can save time – submit your tax return online



SOCIAL NORMS + ECOLOGICAL INCENTIVE
last year 13.6 million people used online tax returns.
As a result, 200 tons of paper were saved




In 2013, 13.6 million tax returns were filed online with a rate of satisfaction of 85%. You too can fill in your tax return online at impots.gouv.fr

CONTROL
To help decision makers to be successful in the use of the Nudge approach

customized solutions based on real users experience
to accurately measure the impact of the Nudges on behavior

to be sure the recommendation will be implemented

What outcome
Toward a

fundamental shift in French public policy


Which Nudges to reduce the use of phone while driving

Which Nudges to improve the well being at work of civil servants

Test, learn and adapt!


Be respectful of an individual’s freedom of choice
Which Nudges to increase the consumption of generic medicines
ETHICS
USER EXPERIENCE
IN SITU
OPENNESS
AND HUMILITY
BEHAVIORAL
EVALUATION
ENGAGING
STAKEHOLDERS
3 NEW TOPICS
HOW
TO BE INSPIRING:
4 FUNDAMENTALS
TO CREATE POWERFUL
IDEAS
OF NUDGE

A GENERAL BEHAVIORAL ECONOMICS FRAMEWORK
THE KNOWLEDGE ABOUT MAIN NUDGE MECHANISMS
BEHAVIORAL USERS INSIGHTS
CO CREATION:
4
4
LOVE
ME
TEN
DER
LOVE
Dans le cadre du congrès annuel d'Esomar (le réseau international des professionnels des études), qui s'est tenu à Nice du 7 au 10 septembre 2014, BVA a co-présenté avec le secrétariat général pour la modernisation de l'action publique (SGMAP) son étude de cas French Governement : Nudge Me Tender.
L'étude était présentée avec ce Prezi (
raccourci pour cette démo
).


Cette étude de cas a été distinguée par le Jury parmi les 210 papiers présentés, recevant l'award "Best Case History"
AND
THANKS TO YOU
FOR
YOUR ATTENTION
1
2
3
4
THANK TO THE TEAM
GREAT WORK
FOR THE
Full transcript