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Webinar - Visual Storytelling with Data and Evidence

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Susannah Shattuck

on 29 January 2016

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Transcript of Webinar - Visual Storytelling with Data and Evidence

"It’s all about me and my data"
“a different perspective is worth 80 IQ points”
Alan Kay, Palo Alto Research Center
Share insights that help your audience
From our
audience's
perspective ...
What problem will this help them solve?
How do we want them to think differently, and do things differently, based on our presentation?
How will they evaluate our recommendation - what are
their
criteria?
How do they like to receive information?
"Should we just project our bullet points and charts, in a sequence that makes sense to us?"
PARAGRAPH < BULLETS
< STORY
The S.Co.R.E. Method

Situation: What is this presentation about?

Complication: Their business problem

Resolution: Your contribution to solving it (i.e. your research insight/finding)

Example: An illustration of your contribution in action


Complication: Their most likely objection

Resolution: Your response to their objection

Example: An illustration of your response
TELL A STORY
(Tension)
(Release)
Repeat, until you've
addressed all likely objections
Whatever information you need to answer those objections is what should be included in your presentation. Every thing else, leave out (or put in the appendix).
?
?
?
"Present my bar charts, pie charts, and line charts..."
"Can't we just put all of these charts on separate slides? We'd be finished!"
Our research findings and insights
Are captured in bullet points
Lots and lots of bullet points
Is this working for you?
Is it working for your audience?
A typical presentation slide
A Big Picture Slide
Show all the Relevant Details
How do you show this on slides?
Research indicates projecting bullet slides and talking at the same time...
It's pretty. But where are the details?
But How?
What? How? Who? How much? Where? To Whom? Why?
=
Death by PowerPoint!
Won't the details make the slide too crowded, too busy?
Extensive research indicates that persuasion requires details
Projectors don't provide sufficient resolution
What technology works best?
Proximity of textual and graphic data increases comprehension (Mayer, 2001).
Pass the squint test
Paper
Prezi
Panning
Zooming
Social aspect of iPad
More detail on each slide
Recent McKinsey study highlighted the social aspect of the iPad as an unexpected but frequent benefit
(Coumau, Desvaux, Korkmaz, and Lenotte, 2010)
e.g. Kalyuga, Chandler, & Swelling (2004)
“Congruence principle”
(Tversky, Morrison, and Betrancourt, 2002)
Cf. Tufte (2001)
Cf. Armstrong (2008)
How do I show all the relevant details without Death by PowerPoint?
Zoom in...
Zoom out...
Organizing principle - if charts and evidence are the ‘what’ then the overall layout of the slide is the ‘why’ and the ‘how’
ETHOS
LOGOS
PATHOS
Solve a Problem
For Your Audience
What's new in this data that they haven't seen?
What could go wrong if they didn't hear this?
What audience problem does this indicate?
Do this now
How to identify a problem your audience has . . .
Black and White?!
Paper Handout?!
Boring?!
Details
Interactivity
Lack of Distraction
Based on
Extensive Research on Visual Persuasion
How do you show your story?
Ballroom Style
Conference Room Style
Advertising
OK Example
Better Example
Impact
!
Poor Design
Overwhelming Detail
Insufficient Detail
Better Design
Pass the Squint Test
Filtering
Cycle
Process
vs
Release
Tension
"Simplicity of Design,
Complexity of Detail"
paraphrasing Edward Tufte
Extreme Presentation™ Method
www.ExtremePresentation.com
Where to go from here?
www.ExtremePresentation.com (multiple tools and resources; each of the ten steps broken down, with guidance a a cross reference to the book)

http://extremepresentation.typepad.com (searchable topics and discussions - Slide Chooser and Chart Chooser)

http://extremepresentation.typepad.com/blog/tools.html

Book 1:

Advanced Presentations by Design: Creating Communication That Drives Action
- Practical and evidence-based, this book shows you how to turn your content into a story, and how to design persuasive yet comprehensible visual layouts.

Book 2:
The Presentation: A Story about Communicating Effectively

Using Very Few Slides
- Follow the story of David who, with the help of his boss, Barbara and the enigmatic Professor Edwards, is preparing for the most important presentation of his life.


Book 3:

Encyclopedia of Slide Layouts: Inspiration for Visual Communication
This is the book with the Slide Chooser as a table of contents - Are you harnessing the power of visual communication in your presentations? Do the layouts of your slides communicate your key insights, and tell a story that engages your audience? More than a collection of world-class slide layouts - find practical inspiration to ensure your next presentation communicates effectively, with very few slides, and drives your audience to action. If you would like a 25% discount for this book, featured in this Prezinar, you can visit our Amazon eStore at https://www.createspace.com/3952936 and use the discount code AARVNS7S (This is available through Jan. 31, 2016.)

In addition to the Ballroom Style books in frame 53 of this Prezi, Carmine Gallo wrote “Talk Like TED” and has a new book, “The Storyteller’s Secret.” Find out more at http://gallocommunications.com

Chart Chooser - Interactive - select and download the right charts: http://labs.juiceanalytics.com/chartchooser/index.html

Cole Nussbaumer Knaflic insightful blog: www.storytellingwithdata.com

Tracy Allison Altman’s treasure trove:
http://www.evidencesoup.com


To enable your audience to interact with your data:

http://www.juiceanalytics.com/white-papers-guides-and-more/ Look for their tool called Juicebox - really cool.

http://www.familystructurestudies.com/outcomes/ as an example how you enable your audience to select an “outcome” on the left side [a dependent variable] and then the graph builds the data right there, based on the various [independent] variables across the bottom
Full transcript