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The North Face

North Face's Market Structure

Carlo Bascara

on 3 December 2010

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Transcript of The North Face

The North Face Monopolistic Competition It's Monopolistic Competition because: There are a multitude of different companies that sell the same product. Since the price of "North Face" jackets are so high, customers are able to turn to another company for a similar jacket but much lower price. However, North Face has a much more popular "label" which increases demand, making people buy it even at it's outrageous prices. Old Navy Colombia Ralph Lauren Although there are many other jacket companies, many people still choose The North Face, maybe because of the bandwagon effect, or because of its style and reputation. The North Face is one of the "superior" brands in the jacket industry, since they are so much more expensive then other brands, yet an abundance of people continue to buy them. Sometimes, even the label makes a difference.
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