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Consuming Mobility

Nayar; pages 147-9
by

Elora Davis

on 21 April 2010

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Transcript of Consuming Mobility

Consuming Mobility Nayar, Packaging Life: Pages 147-149
Elora Davis Mobile Consumption: "...in the case of modern shopping comes from the organization of human encounters...but under regulated circumstances...secretly watching what I others are buying" (147). example= malls, strolling Proteophilia: from "Proteus," Greek god who could change form at will
"...prompts aesthetic spacing that encourages play, aimless and wandering, in contrast to cityspaces that seek to impose order" (147).
"Mobile consumption is proteophilic because it is aesthetic and ludic" (147).
People can play different roles in the mall (buyer, looker, etc.) fluidly and without construct. Globalization: Commodities have, "symbolic and social values" (148).
"Value is often culturally determined, and can be shared across a peer group" (148).
Therefore, consumption, "also involves the image or sign of the product" (148).
Example: Golden Arch of McDonald's is now a more known signifier worldwide than the Christian cross.
polictical battle for globally circulating brands erupts... Therefore, Mobile Consumption is: "the movement of goods across nations and cultures," and, "the consumption patterns that refuse to be 'immobilized' by national or cultural identities and boundaries" (148).
AND then, anti-mobile consumption movements erupt to, "immobilize consumption via the attribution of particular meaning to globally circulating goods and icons" (148).
Therefore, to conclude, "mobile consumption can easily be linked to issues like self-determination, national and cultural identity and social processes" (149).
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