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3. What kind of media institution might distribute your medi

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Charlotte Barlow

on 17 February 2015

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Transcript of 3. What kind of media institution might distribute your medi

3. What kind of media institution might distribute your media product and why?
IPC Media
IPC Media sells many magazines, some of these are InStyle. Wallpaper*, NME and WorldSoccer. IPC has over 60 iconic media brands that captivate and inspire millions of people every day across print, online, mobile, tablets and experiences. The company specializes in Women, Men, Up Market Women, and Mass Market. They engage with almost half of all uk adults in print and their award winning websites reach over 28 milion global users every month.
Bauer Media
Bauer Media UK reaches over 22 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.
Dennis Publishing
Dennis Publishing is one of the leading independently owned media companies in the UK. As the 6th largest consumer magazine publisher, Dennis had transformed its business from its traditional print publishing roots to a true multi-platform, award-winning media company, with a group turnover of over £100m. Founded in 1974, the group consists of a number of operating companies in the UK and USA.
Dennis Publishing brands include The Week, Auto Express, Carbuyer.co.uk, Evo, Men's Fitness, Mental Floss, Cyclist, Viz, PC Pro. expertreviews.co.uk, The Week and Mental Floss in the US.
The Top 5 Media Giants
I will include social media in my magazine production as a vital part as it engages the readers to contribute to the production by giving feedback, with this I can make sure that the next issue will include something that they want. Therefore, It will make the audience of the magazine feel involved and valued in the magazine.
My magazine will be available online and it will also be printed, doing this it means it has more chance of gaining audience. This will engage audience of different generations as the elder generations will be more aware of printed production and the younger generation will more likely use the internet to look at the magazine.
Hearst
Hearst magazine sell magazines such a Car and Driver, Food Network, Country Living, Seventeen, ELLE, Cosmopolitan, Good Housekeeping and many more. This company specializes for both men and women and is one of the worlds largest publishers of monthly magazines, they have 20 U.S titles and more than 300 international editions.
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