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Strategic User Experience for Software

A quick pitch on the importance of User Experience in software products.

Aad 't Hart

on 7 December 2010

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Transcript of Strategic User Experience for Software

Strategic User Experience for Software It's not something your PM or Dev can do on the side You are not the user. Neither is your boss. It's subjective and dynamic! How Why What ... more User Experience is much more than usability only. It's about emotions and feelings before, during and after the interaction It's the overall experience and satisfaction Can you continue to add value without compromizing on simplicity and ease of use? The web and increasing experiences User Experience the main future differentiator ... and further consumerization make... Can you win the 'cold' war on features from you competitors? Accept it's a separate discipline ... and requires dedicated expertise Hire qualified staff! Create a collaboratieve multi- disciplinary organization Focus on the problem, not the solution
Do you want to know the weather
What to wear tomorrow
Predict you commute time I'm available to help you http://www.aadjemonkeyrock.com aad@aadjemonkeyrock.com
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